Think Ahead Education is hiring a Digital Growth & Paid Media Manager whose main objective is to own qualified lead generation across its whole digital ecosystem: the websites and landing pages, the paid media campaigns, the organic (SEO and GEO) programme, the measurement behind all of it, and the CRM flow that turns an enquiry into a conversation with sales. Families who find us stay with us, recommend us and come back at every stage of their child's journey: from IGCSE to A-Level or IB, from exam preparation to university applications, and from Madrid to anywhere in the world. We serve students and families (B2C) as well as schools and companies (B2B) with one standard of excellence, guided by three values: excellence, personalisation and innovation.

One brand, four ways to grow: Academy : strengthen our leadership in Madrid and turn every centre (Alcobendas, La Moraleja, Barrio Salamanca, Pozuelo) into a growth engine.

Online : take the same teaching quality to any country that follows the British curriculum or the IB, with no geographical ceiling.

University Guidance : reach ambitious families aiming at top UK and US universities, a high-value service with a natural link to the rest of our offer.

Schoolling Programme Exam Centre : drive enrolment in the Schooling Programme and grow the number of Exam Centre candidates through stronger positioning and well‐run campaigns. B2B Schools and Corporate Support : position Think Ahead as the partner of choice for schools and companies. Families, schools and companies reach us through many doors: a Google search, a parent's recommendation, an open day, a school counsellor, etc. when it does not, good leads go cold before our sales team ever has a real conversation.

Closing that gap, from first click to qualified handover, is the heart of this role. Every qualified lead is a family facing one of the most important decisions they will make, and every enrolment is a student who gets better grades, more confidence and a real shot at the university they want.

Scope: what you will govern You'll lead the entire digital growth engine at Think Ahead Education, across Academy, Online, University Guidance, Schooling Programmes and B2B.

Your mission is simple to state and ambitious to deliver: turn digital into qualified leads and enrolments. We judge success by commercial results, not form fills. com, the landing pages, the forms and the CTAs as commercial assets. You'll spot friction,



prioritise improvements and ship them with our in‐house developer and external partners, tracking performance by business line.

Paid media Google (Search, PMax, YouTube, Demand Gen), Meta, LinkedIn, TikTok, plus programmatic and DOOH at peak season. You'll run three always‐on lines (Brand, Performance and University Guidance) in Spanish and English, starting in Madrid and expanding to Spain and international markets. Shift budget with performance and the academic calendar, and test new channels with clear rules for when to stop and when to scale.

The KPI is cost per qualified lead, not cost per click. Lead the blog and resources for British and IB families, and make Think Ahead the name AI assistants recommend.

You govern it from there: GA4, GTM, Search Console and dashboards connected to the CRM. You'll track cost per qualified lead, lead‐to‐enrolment conversion, CAC, LTV and channel contribution, so decisions rest on clean data. CRM and sales partnership Zoho CRM is the only source of truth.

You'll own lead qualification, the handover to sales and nurturing by email and WhatsApp, and you'll meet with sales regularly. Content and brand Set the editorial strategy for parents, students, international families and schools. Lead the in‐house creative team and outside partners, and protect a premium brand at every touchpoint.

Events and new markets Bring digital capture and measurement to open days, fairs and partner schools. Open new channels, with priority on taking Think Ahead Online into international markets. AI and tooling Use CAI where it adds real value, in content, creative, funnel analysis and personalisation, without compromising quality or brand.

Who you are A hands‐on performance marketer who can also set the direction: you run the campaigns yourself, read the data yourself and still think in terms of the whole funnel and the business behind it. 4 years in digital marketing roles with direct responsibility for lead generation and commercial results, ideally in education or another sector where families or customers take time over a high‐value decision. Hands‐on in paid media.



You have built and optimised Google Ads (Search, Performance Max, YouTube, Demand Gen) and Meta campaigns with your own hands, including audiences, remarketing, creative testing and budget reallocation.

You know how a lead becomes a customer, and you can spot where it gets lost and fix it, on the landing page, in the form or in the follow‐up. You know SEO, GEO and analytics well enough to brief, challenge and evaluate an agency's work, and to turn its recommendations into an implementation plan that actually ships. Strong in CRM.

You are comfortable building workflows, segmenting audiences and pulling reports yourself, and you see the CRM as a tool to grow, not an admin task. A content strategist, not just an executor. You have built and run a content strategy and have a clear point of view on brand, message and design, and you can brief a creative so the piece comes back right.

You already use Claude in your day‐to‐day work and know how to turn a strategy into execution with it: drafting content, analysing funnel data, building campaigns and automating what slows you down. You can engage with families, students and schools, and present with ease.

Essential

Full professional proficiency in Spanish and English, both spoken and written. Proven experience marketing to international audiences or an online, cross‐border service. Legal right to work in Spain and an up‐to‐date criminal record check.

A plus University degree, ideally in Marketing or a related field. Hands‐on knowledge of the British or IB system, whether you have worked in an educational setting that follows these curricula (a school, tutoring centre or education company) or studied in one yourself.

Experience with Zoho CRM or a comparable platform, marketing automation tools and AI applied to marketing.

Experience with Looker Studio, Astro or WordPress, and basic video editing for campaign adaptations.

Experience running or coordinating events (open days, information sessions, fairs) with a measured digital capture layer. A newly created role owning digital growth across four services, with the mandate to shape how Think Ahead Education grows in Madrid and internationally. You report directly to the Head of Operations, with genuine influence on strategy and on how the budget is spent.

Hybrid working from our Alcobendas office, combining remote and on‐site hours depending on the task. 30 days of holiday per year.

📌 Digital Growth & Paid Media Manager (Alcobendas)
🏢 Think Ahead Education
📍 Alcobendas