Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll & payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing general workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries.

We are seeking an experienced, strategically-minded

Marketing Ops Manager to join our team. In this pivotal role, you will be instrumental in architecting and optimizing the technical foundation of our Go-to-Market (GTM) engine. You will drive operational efficiency and scalability by owning the administration and integration of core systems (HubSpot, Salesforce, and advanced AI automation), ensuring seamless data flow and process excellence across Marketing, Sales, and SDR functions.

Your work will directly translate into improved workflow accuracy, velocity, and measurable revenue performance .

You will

Own Papaya’s inbound marketing automation end-to-end — HubSpot workflows, nurture sequences, lead scoring, and lifecycle stage management — continuously improving the processes that take a lead from first touch to booked meeting

Own the lead-to-meeting handoff process — the critical junction between marketing and sales where speed and data quality directly determine pipeline conversion. Monitor conversion rates daily and improve them

Maintain data integrity across HubSpot and Salesforce — deduplication, field standardisation, enrichment, lead routing, and lifecycle accuracy

Support the SDR organisation operationally — tooling access, sequence management, onboarding and offboarding, meeting quality tracking, and pipeline visibility in Salesforce

Build and maintain marketing performance dashboards and reports — inbound funnel metrics, MQL-to-SQL-to-Close conversion,



campaign attribution, and channel performance

Provide end-to-end operational support for events and webinars — registration flows, communication sequences, attendance tracking, and post-event data flows

Own the operational layer of email marketing — list management, segmentation, deliverability monitoring, suppression, and GDPR compliance

Implement AI features within HubSpot and other marketing tools, and work with the AI GTM Engineer to identify operational tasks suitable for agent automation

Ensure attribution is consistently tracked across every lead, contact, and opportunity — and support the migration of key reports to governed BI dashboards

Requirements

3+ years in marketing operations, revenue operations, or a closely related role at a B2B SaaS company

Deep, hands-on HubSpot expertise — complex workflows, lead scoring models, lifecycle stages, automation sequences, and AI-enabled marketing capabilities

Solid Salesforce knowledge — data model, reports, marketing-relevant configurations, and day-to-day navigation

Experience owning the lead-to-meeting or MQL-to-SQL process — you have built the handoff logic, monitored conversion, and improved it

Strong data quality instincts — you find bad data frustrating and know how to fix, prevent, and monitor for it systematically

Comfortable building dashboards and reports for non-technical stakeholders

Highly organised and process-driven — you document what you build and communicate proactively when something is off

Strong English communication skills — you will work closely with teams in Tel Aviv and globally

Experience with Clay or similar data enrichment and GTM engine platforms — advantage

Hands-on experience implementing and leveraging AI-powered marketing, automation, and workflow orchestration tools to improve operational efficiency, lead management, campaign execution, and GTM performance.

📌 Marketing Ops Manager (Barcelona)
🏢 Papaya Global
📍 Barcelona