Hi there! ? We’re looking for the next star signing to join our Brand team as a Marketing Specialist for the Italian market. If you’re passionate about social media, events, communication, and building a brand from scratch across an entire market, keep reading because this might interest you (a lot).

We’re Sesame HR, the digital solution that helps HR teams, managers, and companies optimize their people-management processes by centralizing everything in a single platform. Our mission is to make life easier for those who take care of teams, so they can spend their time creating memorable employee experiences while the company keeps achieving great business results.

And now it’s time to grow our brand in Italy ? We’re looking for the person who will lead Sesame HR’s marketing there: owning the market’s social media, media relations, and event presence, and partnering with the Growth team so that everything we do in Italy drives business.

Before you keep reading, we’ve prepared a video where we introduce ourselves and tell you who we are. Let’s see if we can convince you we’re a great match ?

? Hit play!

Your mission ✨

Build Sesame HR’s brand in Italy and turn that visibility into business conversations. You’ll be the voice of the Italian market within the company and the go-to reference for brand, community, and content for Italy.

What You’ll Do ?

? Italy social media (full ownership)

- Define and lead Sesame HR’s social media strategy for Italy: goals, priority platforms (LinkedIn, Instagram, TikTok, YouTube, or others), tone, editorial lines, and frequency.
- Create content end to end: ideation, scripts, copy, visual pieces, and short-form video, with support from Design and Video when needed.
- Adapt global campaigns and launches to the Italian market — not by translating, but with references, formats, and topics that work there.
- Manage the community: responses, conversation, and collaborations with creators and voices from the Italian HR scene.
- Measure and optimize: report on reach, engagement, community growth, traffic, and leads generated, turning data into decisions.
- Keep Italy’s editorial calendar aligned with campaigns, events, and commercial priorities.

? Events

- Propose and shape events and activations for Italy: HR industry fairs, client meetups, gatherings, webinars, and our own events.
- Contribute to the planning of and attend the company’s events in Spain (fairs, in-house events, brand activations).
- Coordinate logistics, materials, and communication before, during, and after each event, including social coverage.
- Make sure every event has a measurable goal (contacts, leads, meetings, awareness) and follow up with Sales and Growth.

? PR and communication

- Build and maintain relationships with media, journalists, and influencers in the HR, tech, and business space in Italy.




- Write and distribute press releases, article pitches, interviews, and opinion pieces.
- Spot visibility opportunities: rankings, awards, studies, proprietary data, and timely topics where Sesame HR can add value.
- Measure the impact of PR activities (coverage, reach, mentions, referral traffic).

? Support for the Growth / Demand Generation team You’ll Work Hand In Hand With Italy’s Growth Marketing Specialist And The Rest Of The Team, Bringing Market Knowledge And Execution Power

- Provide local context: trends, topics, pain points, and signals from the Italian market that you pick up on social, at events, and in the media.
- Support the creation and adaptation of campaign assets: copy, emails, landing pages, video scripts, lead magnets, and Paid Media materials.
- Review that Growth messaging and content sound native and fit Italian culture.
- Distribute campaign content on social (webinars, success stories, guides) to support demand generation.
- Connect social, events, and PR to the funnel, so every brand activity has a clear path toward acquisition and commercial follow-up.

AI, Part Of How You Work ⚙️ At Sesame HR, AI isn’t an add-on — it’s how we work. We don’t expect you to arrive as an expert, but we do expect you to use it daily from week one and to level up fast.

- Use tools like Claude, Cowork, ChatGPT, and other generative AI solutions (image, video, voice) for research, ideation, scripts, copy, message adaptation, and analyzing results.
- Build workflows that let you produce more and better content for Italy without losing the brand voice or your own judgment.
- Try new tools, document what works, and share it with the team.
- And if you don’t use it at this level today: we expect curiosity, drive, and a visible learning curve in your first 90 days.

Who We’re Looking For ? ? Must-haves

- Native Italian and fluent Spanish; professional English.
- 3+ years in marketing, communication, or social media, ideally in B2B, SaaS, or tech.
- Proven experience leading a brand’s social media: strategy, content creation, and measurement (portfolio or examples).
- Knowledge of the digital, media, and events ecosystem in Italy.
- Excellent writing in Italian and the ability to adapt tone to each channel and audience.
- Comfort creating short-form video and native formats for each platform.
- Regular use of generative AI or, at the very least, a demonstrable eagerness to learn fast.
- Availability to travel to Italy and within Spain for events.

➕ Nice to have





- Contacts in Italian media across HR, tech, or business.
- Experience organizing B2B events or fairs.
- Knowledge of the HR sector or people-management software.
- Hands-on with HubSpot, social listening and scheduling tools (Metricool, Hootsuite, or similar), and analytics.
- Understanding of the B2B funnel, demand generation, and conversion.
- Design and editing tools (Canva, CapCut, Adobe, or similar).

? What you’re like

- Agile and eager to learn: you learn fast, experiment, and don’t wait for everything to be defined.
- Market ownership: you make decisions about Italy autonomously and are accountable with data.
- Creative with business sense: ideas that grab attention and also generate opportunities.
- Collaborative: you work well with Growth, Sales, Design, Video, Product, and teams from other countries.
- At home in a scale-up: priorities shift and you adapt without losing focus.

What The Team Is Like ? You’ll be part of Sesame HR’s Brand & Community team. You’ll report to the Chief HR Brand & Community and work closely with people from PR, partnerships, events, product, and marketing, as well as the Growth team. You’ll have direct visibility and real room to propose, build, and improve. We’re looking for people with initiative, curiosity, and the drive to build. People who don’t wait for step-by-step instructions and who enjoy pitching new ideas.

Your first 90 days ?

- Day 30: you know the product, the Italian ICP, the team, and the tools; you audit Italy’s social channels and the competition; you use AI daily in your workflow.
- Day 60: you present Italy’s social media strategy with goals and a calendar, and you have a map of the key media and events for the year.
- Day 90: the strategy is live with first measured results; you’ve launched at least one PR activity and taken part in an event; you collaborate with Growth on a regular basis.

Why is working at Sesame HR so special? ? Versátil schedule ⏰: Adjust your working hours to your needs. Your time is as valuable as ours, and we want you to be able to balance your professional and personal life. Flexible compensation ?: Manage part of your salary in a personalized way, and access real-time advances based on your needs.

You choose where ?: Hybrid work from our Valencia or Barcelona offices, whichever suits you best.

And to make you actually want to come into the office… ?

Gym just steps away ?: We have a well-equipped gym so you can work out whenever suits you best, right here. No more excuses!

In-company English classes ?️: If you’ve been dying to watch your favorite series in its original version, you can improve your English with accessible classes at a competitive price.

Join the team and discover a unique work experience at Sesame HR. ?

Ready to take on the challenge? ?

📌 Marketing Specialist — Italy (Barcelona)
🏢 Sesame
📍 Barcelona