Experteer Overview
In this Brand Manager Immunology role, you will shape and execute the local brand strategy to drive growth in a dynamic pharmaceutical environment. You will translate strategic priorities into actionable plans, leveraging market and customer insights to address healthcare professionals and patients' evolving needs with compliant, high-impact activities. You will collaborate with Medical and cross-functional teams to maximize the impact of brand initiatives and support launches from readiness to execution. This role offers the opportunity to influence product strategies in immunology while working in a hybrid setup across Barcelona or Madrid. You will help build a patient- and payer-focused,绩

Compensaciones / Incentivos
• Define and execute local brand and product strategy aligned with management and global priorities
• Contribute to Integrated Brand Teams and Launch Teams for cross-functional planning
• Lead execution, monitoring and analysis of tactical plans to drive sustainable growth
• Develop promotional activities in compliance with internal SOPs, Code of Conduct and regulations
• Monitor brand performance, market dynamics and external environment; implement corrective actions
• Generate insights from stakeholders and translate into brand initiatives
• Execute global, regional and locally initiated marketing activities




• Manage budgets, forecasts and expenses; optimize marketing mix
• Partner with Medical and other cross-functional teams to maximize impact
• Identify KOLs and relevant opinion leaders within the therapeutic area
• Understand patient segments and integrate insights into strategy and execution
• Oversee regulatory and safety communications, including Risk Management Plan materials and DHR letters

Responsabilidades
• Experience in brand management, marketing or commercial roles within pharmaceutical/healthcare
• Strong strategic and analytical capabilities translating insights into brand strategies and plans
• Experience leading product launches or launch readiness activities
• Ability to monitor performance and adapt plans based on insights
• Strong cross-functional collaboration with Medical, Regulatory and other functions
• Excellent stakeholder management and communication skills
• Strong planning and project management capabilities
• Ability to manage budgets, forecasts and marketing investments

Requisitos principales
• flexible and hybrid working options
• minimum 14 weeks paid parental leave
• insurance plans
• retirement plans
• wellbeing resources
• global recognition programs

📌 Brand Manager Immunology (Barcelona)
🏢 Novartis
📍 Barcelona