DIGITAL MARKETING SPECIALIST (Barcelona)

DIGITAL MARKETING SPECIALIST (Barcelona)

23 oct
|
De'Longhi Group
|
Barcelona

23 oct

De'Longhi Group

Barcelona

Job Responsibilities Ready to shape the social media presence and creator strategy of iconic global brands?
• We are looking for a highly motivated and creative Digital Specialist – Social Media & Influencers to lead our Social Media, Content, andInfluencer ecosystem for all 4 brands (De'Longhi, Kenwood, Braun, Nutribullet) within De'Longhi Group Spain
• The Role: Step into the role of a trend-savvy Social Media & Influencer Specialist and join our dynamic team to build, execute, and elevate our organic and creator-led channels. Working side-by-side with the Digital Marketing Team Lead, the Paid Media & Performance Specialist, Brand Managers,Influencer/Social Media agencies, and content creators, your mission is clear: make our brands stop the scroll, build an engaged community, andturn cultural moments into viral brand engagement. Your ultimate goal? To amplify brand visibility, spearhead authentic creator partnerships, and deliver high-impact social content across all digitalplatforms. Main

Responsibilities:
• Agency Ecosystem Management: Definition and daily management of the social media and influencer agencies, ensuring alignment with brandguidelines and SLAs.
• Influencer Marketing Strategy & Execution: Lead end-to-end influencer marketing campaigns across nano, micro, macro, and ambassador-levelcreators. Own the pipeline from discovery, outreach, and negotiation to brief creation, content approval, and performance tracking.
• Social Media Channel Management: Define and execute the social media calendar for all 4 brands (Instagram, TikTok). Adapt global toolkits tolocal cultural moments, ensuring a consistent tone of voice and visual identity.




• Content Creation & Social Trends: Identify emerging social media trends, platform updates, and viral formats to produce or curate engaging,thumb-stopping content. Oversee creative brief development for both internal production and external partners.
• Community Building & Advocacy: Oversee daily community management, social listening, and reactive engagement. Foster authenticinteractions with our audience and advocate for the brand in comment sections and community spaces.
• Influencer Seeding & Product Gifting: Coordinate product seeding strategies, gifting drops, and creator PR kits for product launches and keycommercial pushes.
• Amplification & Performance Analytics: Partner with the Paid Media & Performance Specialist to identify top-performing organic and creatorcontent for paid boosting (Dark Posts/Spark Ads). Track engagement metrics, reach, ROI, and creator performance to translate social data intoactionable insights for brand leadership.
• Event & Activation Support: Provide on-site digital coverage and amplification for local events, product launches, and brand activation. Job Profile

Requirements:
• Bachelor's Degree or Masters in Marketing, Digital Marketing, Communication, or related field.
•

Experience:




2–4 years of hands-on experience specializing in Social Media Management, Content Strategy, and Influencer Marketing (FMCG,Consumer Electronics, or Lifestyle/Agency background highly valued).

Skills:
• Tech & Analytics Tools: Advanced proficiency in Meta Business Suite, TikTok Creator Marketplace / Ads Manager, Instagram Insights, sociallistening & scheduling platforms, and creator outreach databases.
• Skills & Mindset: Creative flair with a sharp eye for visual aesthetics and social trends, paired with strong communication, negotiation, andcreator relationship skills. Highly organized, detail-oriented, and data-aware with a clear focus on engagement and ROI.
• Languages: Fluency in Spanish and business professional English.
• Mobility: With the availability to travel as needed Why join De'Longhi Group?
• Work-Life Balance: Enjoy a hybrid work model, adaptable benefit systems, wellbeing initiatives, and comprehensive health insurance.
• Everyday Perks: Take advantage of restaurant cards, free parking, birthday day off, and a full training package to accelerate your career.
• Our Culture: Work in a dynamic, inclusive environment built on Ambition, Courage, Passion, Competence, Teamwork, Heritage, and Respect,where equal opportunity is fiercely championed. At the De'Longhi Group, we promote equal opportunities for all. We firmly reject and condemn any form of discrimination based on age, gender, sexual orientation, health,race, nationality, cultural background, political opinions, religious beliefs, or membership in associations or unions.

📌 DIGITAL MARKETING SPECIALIST (Barcelona)
🏢 De'Longhi Group
📍 Barcelona

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