Apply for Regional Digital Marketing Specialist - Americas at Allianz in Madrid, MD, ES

This Full time on site position offers great opportunities for career growth.

Role Title:Digital Marketing Steering Manager, Global

Reports to:Global Head of Digital Marketing

Seniority:4-7 Years

Location:Madrid or Europe

Key Responsibilities

- Agency Operations GOM Compliance Support
- Support Regional Digital Marketing Managers in monitoring agency adherence to the Global Operating Model across all markets
- Consolidate monthly and quarterly agency performance KPIs (CPA, ROAS, etc.) across regions into integral reporting dashboards
- Coordinate agency deliverable timelines — ensuring performance briefs, digital plans, and optimizations are submitted on schedule and to global standards
- Support RFP processes by coordinating documentation, evaluation criteria, timelines, and stakeholder inputs across regions
- Assist in onboarding new agencies — preparing GOM orientation materials, access requirements, reporting templates, and compliance checklists
- Maintain and update GOM documentation, playbooks, and compliance checklists as the model evolves
- Flag agency performance risks, adherence gaps, or cross-market inconsistencies to Regional Managers for escalation
- Budget Performance Reporting Support
- Support Regional Managers in tracking digital budget allocation among agencies and channels across markets
- Compile performance data to help identify underperforming channels and inform reallocation recommendations
- Assist in preparing quarterly deep-dive performance materials and strategic recommendations for regional and global stakeholders




- Audit media buy efficiency data and consolidate cross-market learnings for Regional Manager review
- Ensure data accuracy and consistency across all agency-submitted reports
- Creative, Content Campaign Coordination
- Coordinate localization of global creative assets to meet regional linguistic, regulatory, and cultural requirements across markets
- Manage creative review cycles — routing assets (storyboards, rough cuts, final deliverables) through approval workflows
- Execute website copy uploads across all markets, ensuring accuracy, compliance, and consistency with global standards
- Build and maintain landing pages to support campaign initiatives and testing roadmaps globally
- Coordinate email newsletter content (monthly/quarterly), including asset preparation and copy integration across regions
- Support campaign readiness by coordinating asset delivery between agencies, Regional Managers, and internal teams
- AI Readiness
- Work effectively in an environment shaped by artificial intelligence (AI), machine learning, data, analytics and cloud-based tools, using insights responsibly with our standards of data governance, security and ethical use.
- Tracking Marketing Operations
- Collaborate with analytics and media teams to ensure tracking frameworks are properly implemented and consistent across all markets
- Support troubleshooting of tracking issues (e.g., conversions, tagging,



campaign performance discrepancies)
- Assist in aligning campaign tracking requirements with global standards and tools (e.g., GTM, platform pixels)
- Monitor adherence to global reporting standards across agency submissions
- Cross-Regional Coordination Stakeholder Alignment
- Act as a key liaison between the Global Head of Digital Marketing, Regional Managers, and local market stakeholders
- Coordinate timelines, deliverables, and communications across multiple regions and time zones
- Support Regional Managers in adapting global strategy to local market needs — coordinating cultural nuances, regulatory requirements, country-specific disclosures, and localization variants with agencies
- Track competitor and market activity inputs from Regional Managers and consolidate for global visibility
- Manage meeting coordination, agenda preparation, and follow-up actions for global team cadences
- Document best practices, cross-market learnings, and agency benchmarking insights

Key Skills

- Experience 4-7 years of experience in digital marketing, marketing operations, or agency coordination roles
- Experience working with external digital agencies in a governance, coordination, or operations capacity
- Hands-on experience with website CMS, content publishing, and digital campaign coordination
- Familiarity with digital marketing channels (paid search, social, programmatic, SEO, email) and campaign lifecycle
- Strong understanding of performance KPIs (CPA, ROAS, conversion metrics) and reporting frameworks
- Strong project management skills with the ability to manage multiple workstreams simultaneously

📌 Regional Digital Marketing Specialist (Madrid)
🏢 Allianz
📍 Madrid