Company Description At Docplanner Group, we're on a mission to help people live longer, healthier lives. As the world's largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). Company Description At Docplanner Group, we're on a mission to help people live longer, healthier lives. As the world's largest healthcare platform, each month, we connect 24 million patients with 280k doctors across 13 countries (through brands like ZnanyLekarz, Doctoralia, MioDottore, DoktorTakvimi, and jameda). At scale, yet agile – 3,000+ employees, but still fast, flexible, and hands-on. About The Team Growth Marketing B2B brings doctors and clinics to Docplanner and turns them into customers. We own the B2B funnel across all our markets: lead generation, MQL quality and reachability, and the hand-off to Sales. We believe AI will change how B2B marketing works, and we want to lead that change, not follow it. That means testing new AI tools, agents and automations fast, keeping what moves the funnel, and turning it into the standard way every marketing team at Docplanner works.

Job Description
As AI Project Manager in Growth Marketing B2B, you find, test and launch the AI tools and solutions that make our whole marketing team faster and more effective. You own each project end to end: from the first idea or use case to a setup that markets run on their own and that shows up in the business numbers. A project is done when it is adopted and delivers results at scale, not when the tool goes live. No two projects are the same. You will run a portfolio of AI experiments, rollouts and internal enablement projects where marketing, sales and automation meet. Conversational WhatsApp bot.



Test new use cases, find the ones that bring business results, and turn them into a standard setup every market can launch and run on its own. Pilot the WhatsApp bot and an AI calling bot to contact more leads, faster. Automate repetitive work such as campaign reporting, lead enrichment and content localisation with agents and no-code tools (n8n, Make, Zapier). Evaluate new AI tools for the marketing team, run the business case and security review with IT, and roll out the winners with training and clear guidelines. Every project follows the same path: use case
- hypothesis
- pilot
- measured result
- playbook and setup for markets
- adoption. Set the goal, KPIs, plan, budget and timeline for each AI project, and answer for the result. Test before you scale. Turn use cases into hypotheses with success criteria, run pilots with local teams, and decide on data whether to scale, iterate or stop. Configure tools, write and test prompts, build agents and automations, and connect them to our stack (HubSpot, Salesforce, WhatsApp). Scout and compare AI vendors, run the evaluation with IT, Legal and Security (data privacy, GDPR), and negotiate what we need. Build the playbooks, prompt libraries, training and handover that let every market adopt proven solutions on their own. Share results (MQLs, contact rate, meetings booked, conversion, hours saved) and what we learned, so the next project goes faster.



3+ years managing projects in marketing, growth, marketing operations or a similar commercial area, with at least 1 year focused on AI or automation projects. AI projects you owned that delivered measurable results, and you know the numbers. Experience building AI agents or automations yourself with no-code or low-code tools (e.g. n8n, Make, Zapier), including APIs and webhooks. A solid grasp of how LLMs work: prompting, their limits and risks (hallucinations, data privacy), and how to evaluate output quality. Strong analytical

skills:
you set KPIs, read data and make decisions from it. You work well with many stakeholders, including senior ones, and get things done without formal authority. Fluent English. AI projects that are yours, with visible impact on how marketing works across all our markets. New technology first: work with conversational AI, agents and automation before they become standard, with the budget to test them. Direct exposure to marketing, sales and commercial leadership. Intro Chat
- A first call with our Talent Partner to explore mutual fit around relevant skills, value alignment, and motivation. Additional/ Final Interview (Optional)
- A final conversation with another stakeholder or peer from our Global Team. Why You'll Love It Here General Benefits Healthcare insurance – so you can focus on what matters. Local Perks Depending on your location, you will be entitled to local benefits like meal vouchers (ticket restaurant), transport allowances, or extended parental leave. You'll find lots of chances to learn, develop, and explore new paths
- whether within your team or through cross-functional projects. A Truly Global Team Work with talented people

📌 Project Manager Senior Marketing ver oferta (Madrid)
🏢 Docplanner
📍 Madrid