Why we will love you You are a collaborative digital product leader passionate about making work simpler and bringing great marketing campaigns to life. You understand co-worker needs, untangle complex processes and turn marketing technology opportunities into intuitive solutions. If you thrive in agile environments, this is your opportunity. You lead with humility, embody IKEA's culture and values. We are looking for an experienced product professional with at least five years of progressive digital product experience and a record of guiding Product Owners, product managers or cross‐functional colleagues. You can shape product vision, navigate dependencies in Agile and DevOps environments, and make data‐informed decisions. You build trusted partnerships with marketing leaders, creative specialists, agency partners and technical teams. To succeed in this role, you'll need Senior product leadership & mentoring: Five years of progressive product management experience, including guiding Product Owners, product managers or cross‐functional teams. Marketing workflow management & campaign briefing: You reduce friction so teams can focus on creative quality and commercial impact. Adobe Workfront & workflow automation: Hands‐on experience with Adobe Workfront and ideally Workfront Fusion or similar tools. You understand workflows, request queues, intake forms, digital proofing, templates. Experience with Engineering, UX/UI Design and Data Analytics in Agile ways of working. Agile leadership & delivery: Practical Scrum or Kanban experience. You build trust across marketing teams, creative agencies, technical specialists and senior leaders.



Data‐informed decisions & OKRs: Experience tracking OKRs and KPIs such as campaign cycle time, briefing completeness, adoption and operational bottlenecks. Understanding of software delivery and integrations across Digital Asset Management/Adobe Experience Manager, Adobe Creative Cloud, CRM. As Senior Product Owner for Marketing Workflow Management, you will modernise how IKEA plans, briefs and delivers campaigns across integral and country markets. You will improve collaboration, reduce time‐to‐market and create consistent customer experiences. You will set the direction for marketing work management solutions centred on Adobe Workfront and connected briefing applications. With engineers, UX designers, marketing operations leads, creative partners and Product Owners, you will shape the roadmap. You will work across markets and disciplines to improve planning, briefing, approvals and delivery. You will balance strategic direction with practical execution, create transparency through useful data, and make complex work easier for co‐workers. This is an important opportunity to shape a connected, modern marketing ecosystem. You will explore AI agent orchestration, testing how intelligent agents can improve briefs, route approvals and coordinate creative deliverables.



This is an opportunity to represent the product area and shape the future of marketing collaboration at IKEA. Set the vision, roadmap and prioritised backlog for Marketing Workflow Management and Campaign Briefing, connecting discovery, delivery to business outcomes. Understand needs across marketing organisations, agencies. Use research and operational data to identify pain points and shape useful solutions. Steer Adobe Workfront: Coach Product Owners and colleagues, share product practices. Test and scale opportunities such as brief enrichment, asset validation and intelligent task routing, focusing on co‐worker outcomes. At Group Digital, Marketing & Loyalty, we set IKEA's digital agenda. Through collaboration, human‐centric design and commercial focus, we develop digital products that empower co‐workers. Within Marketing Activation, we are transforming engagement with customers and co‐workers. Marketing Strategy & Planning is central to this transformation. We enable teams with digital capabilities that simplify workflows, enhance collaboration and unleash creative energy. Studies show that members of underrepresented communities don't apply for jobs unless they're 100% "qualified". From: "Why Women Don't Apply for Jobs Unless They're 100% Qualified" by Tara Sophia Mohr, August 2014 The role is based in Madrid, Spain. In line with our value of togetherness, we believe the best way to collaborate and co‐create is when we meet in the office. Senior Product Owner In this recruitment there is no relocation support provided by IKEA;

📌 Senior Product Owner (España)
🏢 IKEA
📍 España