- Shape and drive the global category strategy , setting strategic priorities through the Category Flywheel and tracking progress against key growth targets.
- Identify new growth opportunities and translate 3-year ambitions into clear priorities across product segments, channels and markets.
- Develop integral category growth platforms and compelling trade stories rooted in consumer and shopper insights.
- Lead strategic category and marketing initiatives and bring forward recommendations to senior leadership.
- Partner with Global Insights, Innovation and other key functions to identify consumer needs, market trends and future growth opportunities.
- Drive strategic planning and performance tracking across key category priorities.
- Explore new growth territories beyond the core business , including adjacent categories, strategic partnerships and M&A; opportunities.
Qualifications:
- University degree , ideally in business studies, economics or an MBA.
- Experience in FMCG marketing or commercial functions combined with strategy consulting or corporate strategy – ideally at a top-tier strategy consultancy, Big 4/Big 5 advisory firm or in a comparable strategic planning role.
- Proven track record in developing growth strategies, business cases and executive-level recommendations.
- Strong analytical skills in business analytics and market assessment, with the ability to turn complex data into actionable insights.
- Advanced knowledge of FMCG marketing, sales and category management , strong financial and commercial acumen and a solid understanding of consumer insights;
local or regional marketing experience is highly desirable.
- Excellent stakeholder management and communication skills , including executive-level storytelling and presentations.
- Strategic, structured and hypothesis-driven mindset with a strong consumer focus and the ability to inspire teams for transformation and growth.
- Fluent English ;
additional languages are a plus.