Online Marketing Principal Analyst (Distrito del Ensanche)

Online Marketing Principal Analyst (Distrito del Ensanche)

23 oct
|
Edreams Odigeo
|
Distrito del Ensanche

23 oct

Edreams Odigeo

Distrito del Ensanche

As you contemplate your future you might be asking yourself Whats the next step? Start your journey with us

Were seeking an experienced Online Marketing Analytics Manager to join our Online Marketing Data Analyst team in Barcelona to solve complex measurement challenges and drive meaningful business outcomes If youre ready to soar were ready to take you there

Why eDreams ODIGEO

Were the worlds leading travel subscription platform

- We pioneered Prime the first and worlds leading travel subscription programme since launching in 2017
- Millions of Prime members every year across multiple markets 5 brands: eDreams GO Voyages Opodo Travellink and the metasearch engine Liligo This entire Prime experience is powered by a proprietary industryleading AI platform that delivers a smarter hyperpersonalised service and comprehensive travel experience globally to its members Diversity is our strength thats why our eDOers are coming from different nationalities from all continents 99 permanent contracts

Prime members are subscribed to global travel gaining access to a comprehensive multiproduct offering for all their travel needsincluding hotels rail flights dynamic packages and car rental among others compounded by industryleading flexibility features and exclusive memberonly benefits

What you will do:

The Roles Key Responsibilities and Tasks

As an eDOer you will have clear objectives great challenges and a clear overview of how your work contributes to the global company project and its customers As a Online Marketing Analytics Manager in the Online Marketing Data Analyst team you will be in charge of:

Partner with media stakeholders to understand business objectives and identify where measurement or deeper analysis can improve decisionmaking Independently lead endtoend analytical projects from translating business problems into structured analytical approaches through analysis execution insight generation and stakeholder communication Present evidencebased recommendations clearly articulating expected business benefits tradeoffs risks and limitations and drive their adoption across the business Proactively identify and propose new analytical projects experiments and optimisation initiatives that improve business performance Overseeing the design of a crossplatform testandlearn agenda and supporting its implementation Develop measurement plans and analytical frameworks to evaluate the effectiveness of marketing investments Work closely with Data Engineering to continuously improve the marketing data landscape by identifying opportunities to enhance data quality reliability and completeness and enable new reporting views datasets and data sources Collaborate with the Tracking and Data Activation teams to strengthen the quality availability and usability of marketing data across platforms

What you need to succeed:

Good to have

Bring your unique perspective speak up and offer disruptive solutions Youll have the opportunity to learn and grow while making a real impact on our team Heres what you need to succeed:

At least 8 years of experience in Marketing Analytics ideally within a highgrowth fastpaced environment Strong SQL skills including writing efficient complex queries across large datasets Strong Python skills for data processing analysis automation and data visualisation Experience designing and conducting complex analytical projects from problem definition through to business recommendation Strong analytics knowledge with the ability to select and apply appropriate analytical methodologies to different business questions Experience with experimentation and causal measurement techniques such as AB testing incrementality measurement causal inference or quasiexperimental methods Ability to identify patterns opportunities and optimisation levers through proactive exploration of large and complex datasets Ability to balance measurement rigor with pragmatic business constraints Experience communicating analytical findings to senior stakeholders and influencing strategic business decisions by helping them navigate how to use the derived insights into the marketing strategy Ability to independently own complex analytical initiatives involving multiple stakeholders Experience with marketing platforms eg Google Ads Apple Search ads Youtube Meta TikTok etc and tools like GA4 Appsflyer AppTweak or similar are beneficial but not essential

Preferred Qualifications

Experience with Applied AI Tools: Demonstrated comfort using practical AI tools such as Gemini or other AIpowered assistants Experimentation Mindset: Curiosity and eagerness to explore experiment with and integrate emerging AIdriven solutions into workflows AIEnhanced Problem Solving: Ability to effectively leverage AI tools to streamline processes and enhance productivity Adaptability and Learning Agility: Enthusiastic about continuously learning and quickly adapting to new AI features and capabilities

Whats in it for you?

The best talent deserves the best benefits

At eDO we want you to be a part of our success story and great culture

Heres what we offer:





A rewarding Compensation package Prime Plus membership competitive salary and benefits package including adaptable benefits performancebased bonuses birthday day off discounts and partnerships relocation support and premium equipment with rolebased selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycle Continuous learning to fuel your growth and explore new horizons Learn and grow with free Coursera access soft skills workshops tech training leadership development and more Plus enjoy a great onboarding program Grow opportunities to empower your career and unleash your potential Personalised career paths and the eVOLVE Program will help you discover grow and thrive Internal mobility opportunities let you pursue horizontal career changes and promotions Your Wellbeing is our priority Embrace Freedom and Flexibility At eDO we value flexibility employee care and transparency We offer a hybrid homeoffice model focused on outcomes Youll be able to find the right workpersonal life balance that suits you best Work hard party hard We believe in having fun and connecting with colleagues Join eDO for afterwork events padel tournaments parties and more Create communities based on your passions like sports and music Come to work as you are with no dress code and enjoy free fruit coffee and tea at our offices Enjoy a dynamic and healthy environment Be innovative take risks and share your ideas Our diverse and openminded teams support high performance learning and growth Youll work in an Agile mindset environment with recognition at our core

Wanna take a peek into what its like to work at eDO? Follow us on and discover more about life at eDO

If you are ready for a career opportunity with unmatched benefits continuous learning and a supportive worklife balance look no further Take your career to new destinations by applying now and help our diverse inclusive and passionate team shape the future of travel

now

We are an equalopportunity employer and value diversity at our company We do not discriminate based on race religion colour national origin gender sexual orientation age marital status or disability status Our people are the key to our success Each one of them is unique in their own way and the respect for their uniqueness is and will always be a passion and motivation Dont meet every requirement? If youre excited about this role but do not feel your experience aligns perfectly with all the requirements we strongly encourage you to apply nevertheless

📌 Online Marketing Principal Analyst (Distrito del Ensanche)
🏢 Edreams Odigeo
📍 Distrito del Ensanche

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