Experteer Overview
In this role you will embed Commerce Media into Mastercard Marketing Services, defining integrated activation Frameworks and guiding regional adaptation. You will translate capabilities into repeatable use cases for issuers, merchants, and other clients, while driving data-driven, measurable outcomes. You’ll work across regions and functions to ensure scalable, integral-ready solutions with local delivery flexibility. Your efforts will shape how media, data, and insights drive acquisition, engagement and spend growth for clients. This is a high-impact opportunity to influence a core growth capability at Mastercard.

Compensaciones / Beneficios
• Define Commerce Media as a recommended activation channel within Marketing Services' acquisition and spend-growth solutions
• Develop integrated frameworks linking Mastercard data, audience strategy, activation, and measurement
• Translate Commerce Media capabilities into clear use cases for client segments
• Improve solutions through data, technology, partners, and results measurement
• Adapt propositions and go-to-market models to regional needs while maintaining global consistency
• Support regional teams from opportunity identification to proposition, activation planning, and delivery readiness




• Shape paid media strategies across channels and embed Commerce Media where it strengthens outcomes
• Build scalable playbooks and decision frameworks using proprietary and client data
• Collaborate with analytics, delivery teams, and agencies to test, measure, and optimize campaigns
• Create enablement content (playbooks, training, toolkits) and represent Marketing Services in forums

Responsabilidades
• Deep knowledge of Mastercard Marketing Services solutions, operating model, and regional stakeholders
• Experience delivering customer acquisition and spend-growth or engagement programs
• Strong background in media strategy, planning, buying, activation, optimization, or performance media
• Ability to translate client objectives into integrated media solutions with measurable outcomes
• Ability to work across regions and influence senior stakeholders in a matrixed organization
• Strong commercial judgment supporting client conversations, sales opportunities, and go-to-market activity
• Ability to simplify complex capabilities into clear value propositions and narratives
• Excellent written, verbal, and visual communication in English

Requisitos principales
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📌 Global Product Manager, Media Solutions (Madrid)
🏢 Mastercard
📍 Madrid