Overview

In this role you will fuse branding craft with AI-enabled creativity to shape scalable campaigns for a general audience. You’ll translate insights into compelling visuals and contribute to brand guidelines and creative systems. Working across channels, you’ll ensure consistent, distinctive output and help evolve our creative workflows for a future-ready brand experience. This is a chance to influence how TUI Musement communicates across markets with innovative tools and teamwork.

Compensaciones / Beneficios

- attractive remuneration
- discretionary bonus schemes
- generous travel benefits
- health & well-being support
- flexible working
- Learning Hub access

Responsabilidades

- Develop concepts and visual directions for integrated brand campaigns aligned with audience insights and brand strategy
- Create and adapt assets across digital, social, CRM, websites, retail, print and other touchpoints
- Shape and evolve brand guidelines, creative frameworks and visual standards for consistency across markets
- Leverage AI-assisted tools for ideation, prototyping and asset adaptation while maintaining brand discipline
- Build scalable creative systems, templates and toolkits for cross-market adaptation across languages and formats
- Collaborate with content, campaign, video, production, commercial and product teams to maintain consistency throughout delivery




- Present creative thinking with clear rationale to stakeholders and adjust based on feedback
- Identify opportunities to improve creative processes, brand application and AI-enabled workflows for better scalability and quality

Requisitos principales

- Proven experience in brand design, graphic design, campaign creation, art direction or creative development in an agency or in-house setting
- Excellent written and verbal English communication
- Portfolio showing concept development and execution across channels and touchpoints
- Contributed to brand guidelines, design systems or similar frameworks supporting consistency and scalability
- Strong design craft across layout, typography, visual hierarchy, imagery, and art direction for digital and print
- Proficient in Adobe Creative Suite or equivalent tools
- Experience with AI-assisted tools, generative workflows or creative automation is desirable
- Ability to translate strategic objectives into compelling visuals and storytelling for presentations
- Organised, proactive and collaborative, with ability to manage multiple briefs and deadlines
- Experience in multilingual, multi-market or matrix organisations is advantageous

- Strong communication
- Collaboration and teamwork
- Storytelling and presentation
- Adobe Creative Suite
- AI-assisted tools
- Generative workflows

📌 Brand and AI Creative Designer (Barcelona)
🏢 Tui Group
📍 Barcelona