Overview

In this role you own the MEU marketing technology stack, guiding the deployment, testing and operation of consumer data and CRM platforms across markets. You lead a technical team, collaborate with partners, and ensure compliant, scalable solutions that support regional and general marketing efforts. You translate marketing plans into concrete data and integration work, delivering reliable platforms and reusable capabilities. This is a hands-on leadership position at the intersection of marketing strategy and technology, with a focus on security, accessibility, and cross-market delivery.

Responsabilidades

- Own regional Mar Tech platform reliability end to end, including integrations and monitoring
- Act as MEU technical contact for global digital marketing products; deploy consumer data and CRM platforms to new markets from discovery to go-live
- Support local markets from campaign brief to launch via data models and lead-gen integrations
- Collaborate with Architecture, Platform and Technical Product teams on technology choices and scoping/costing
- Lead SIT and UAT execution, manage defects, and move partner-built integrations to production
- Implement GDPR compliance across MEU with DPO and legal, including consent and data retention
- Ensure WCAG 2.2 compliance and accessibility monitoring for brand websites
- Provide technical support for Away From Home (B2B) teams for CRM and data integrations
- Define data-quality scope and validation,



applying Security and Responsible AI principles
- Create deployment playbooks and enablement materials for self-serve onboarding of markets
- Direct system integrators and agencies, acting as escalation point within the MEU partner ecosystem

Requisitos principales

- 5 to 7 years in marketing technology, IT solution delivery or digital platform support
- Hands-on experience with CDP/CRM platforms (Braze or similar) and consent management (One Trust or similar)
- Ability to translate marketing campaigns into data models and lead-gen integrations
- Experience leading SIT/UAT and delivering go-live for partner-built integrations
- Working knowledge of GDPR practices and collaboration with DPO and legal
- Knowledge of web accessibility (WCAG 2.2) and European Accessibility Act compliance
- Cloud data fundamentals on GCP (Big Query), APIs and ETL; ability to validate data with SQL
- Experience delivering across markets in a matrix organization with SI and agencies
- Experience leading a small to medium technical team
- Proven ability to write clear technical documentation and communicate with non-technical audiences
- Strong collaboration, problem-solving, attention to detail, and a can-do attitude

- collaboration
- problem-solving
- attention to detail
- Braze or similar CDP/CRM platform
- One Trust or similar consent management
- Marketing data flows and data modeling

📌 MEU Consumer Tech Lead – Digital Marketing Products (Barcelona)
🏢 Mondelez International
📍 Barcelona