In this Brand Manager Immunology role, you will shape and execute the local brand strategy to drive growth in a dynamic pharmaceutical environment. You will translate strategic priorities into actionable plans, leveraging market and customer insights to address healthcare professionals and patients' evolving needs with compliant, high-impact activities. You will collaborate with Medical and cross-functional teams to maximize the impact of brand initiatives and support launches from readiness to execution. This role offers the opportunity to influence product strategies in immunology while working in a hybrid setup across Barcelona or Madrid. You will help build a patient- and payer-focused,绩
Compensaciones / Beneficios
- flexible and hybrid working options
- minimum 14 weeks paid parental leave
- insurance plans
- retirement plans
- wellbeing resources
- integral recognition programs
Responsabilidades
- Define and execute local brand and product strategy aligned with management and global priorities
- Contribute to Integrated Brand Teams and Launch Teams for cross-functional planning
- Lead execution, monitoring and analysis of tactical plans to drive sustainable growth
- Develop promotional activities in compliance with internal SOPs, Code of Conduct and regulations
- Monitor brand performance, market dynamics and external environment; implement corrective actions
- Generate insights from stakeholders and translate into brand initiatives
- Execute global, regional and locally initiated marketing activities
- Manage budgets, forecasts and expenses; optimize marketing mix
- Partner with Medical and other cross-functional teams to maximize impact
- Identify KOLs and relevant opinion leaders within the therapeutic area
- Understand patient segments and integrate insights into strategy and execution
- Oversee regulatory and safety communications, including Risk Management Plan materials and DHR letters
Requisitos principales
- Experience in brand management, marketing or commercial roles within pharmaceutical/healthcare
- Strong strategic and analytical capabilities translating insights into brand strategies and plans
- Experience leading product launches or launch readiness activities
- Ability to monitor performance and adapt plans based on insights
- Strong cross-functional collaboration with Medical, Regulatory and other functions
- Excellent stakeholder management and communication skills
- Strong planning and project management capabilities
- Ability to manage budgets, forecasts and marketing investments