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Job Description

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- | | | | | | || Omnichannel Trade Lead | | | | || | | | | || | | | | |Role PurposeThe Omnichannel Trade Lead defines and leads the omnichannel activation strategy for the assigned category, ensuring strong alignment between brand strategy and execution across all channels (pharmacy, detailing, e Commerce, CRM, Bayer Club, retail media and POS). This role owns the Commercial Activation Materials (CAM) and is fully accountable for driving sell-out performance. It plays a key role in accelerating category growth, elevating shopper experience, and ensuring consistent, high-quality execution across all touchpoints.

Key Responsibilities
Omnichannel Strategy & Planning* Define and lead the 360o omnichannel activation strategy for the category.
* Translate brand strategy into clear, actionable plans by channel and shopper.
* Build and own the Annual Commercial Activation Plan (MAC) for each brand/category.
* Ensure integration of all activation levers into a single, insight-driven roadmap.Campaign Leadership & Execution* Lead end-to-end delivery of campaigns, including launches, promotions and visibility initiatives.
* Ensure consistency of messaging and execution across all channels.
* Work closely with Sales to guarantee feasibility and maximize in-market impact.
* Ensure excellence in execution across all activation touchpoints.Cross-Functional Leadership* Act as a strategic partner to Marketing, Digital, Sales and Medical teams.
* Provide clear direction to Detailing, Merchandising and POSM teams.




* Review and approve activation materials, ensuring alignment with strategy and compliance standards.
* Drive alignment and decision-making across cross-functional teams.Performance & Optimization* Monitor and evaluate performance of activations (visibility, conversion, sell-out).
* Lead post-campaign analysis and define improvement actions.
* Generate actionable insights to continuously optimize strategies and execution.Stakeholder ManagementInternal:
* Marketing, Digital and Sales
* Medical & Regulatory Affairs
* Integral Marketing (GCBU)
* Brand and Channel teams External:
* Agencies and suppliersRequirementsEducation* Bachelor's degree in Business or related field
* Master's degree in Digital Marketing or e Business (preferred)Experience* 7+ years of experience in Trade Marketing within FMCG or Pharmaceutical industry
* Proven experience delivering business impact and driving sell-out growth
* Previous exposure to Sales environments
* Strong understanding of channels and customer dynamicsSkills & Competencies* Strong influencing and stakeholder management skills
* Clear and effective communication
* Solid analytical and problem-solving capabilities
* Ability to manage complexity and prioritize effectively
* Strategic mindset with strong business understanding




* Results-driven and proactive approachLanguages* Spanish: fluent
* English: advanced| | ||
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- || | | | | || Application Period: | 27/07/2026
- 10/08/2026 | Reference Code: | 873996 | || Division: | Consumer Health |

Location:
Spain: Cataluña: Barcelona | || Functional Area: | Marketing | Position Grade: | VS 1.1 | || Employment Type: | Regular | Work Time: | Regular | || | ||
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- || | | || | | || Contact Us | | || | | || Address | Telephone | E-Mail || Av. Baix Llobregat, 3, 08970 Sant Joan Despí, Barcelona, Espanya | | |
- | | +34 93 495 69 99 | | | |
- | | talentacquisition@ | || | || | | || | | |Get Matched Upload your resume and see jobs that match your skills and experience### How to use Bayer's job search Find the job matching your skills, experience, and interests within seconds. Learn how Bayer's new intelligent job search enabled you to find the perf...### Bayer | Who We Are Every day, we put our knowledge and skills to work on behalf of humankind, inventing and delivering high-quality products that help make life just a l...## Perks and Benefits### Inclusion & Diversity Be you and feel a sense of belonging in an inclusive working culture### Work-Life Balance Build a career that you can be proud of in balance with your private life### Work with Purpose Drive our vision "Health for all, hunger for none"### Competitive Pay Expect fair compensation and equal opportunities for all our employees### Empowerment Thrive in an environment that gives you, and everyone, opportunities to succeed #J-18808-Ljbffr

📌 Omnichannel trade lead (Madrid)
🏢 Bayer
📍 Madrid