Senior Paid Social Specialist - (Hybrid)

As you contemplate your future, you might be asking yourself, " What's the next step?’’ Start your journey with usWe're seeking an experienced Senior Paid Social Specialist to join our Online Display & Video Marketing team. This position, reporting into the Display & Video Advertising Manager, will contribute with the rest of the team to deliver on our ambitious growth expectations. In this role you will work with the rest of the team in designing the strategy and executing, measuring and optimising both acquisition and re-engagement campaigns across several media providers, including, but not limited to, Meta, TikTok, Youtube, Pinterest, Spotify, Snapchat.If you're ready to soar, we're ready to take you there.

Why eDreams ODIGEOWe’re the world's leading travel subscription platform.

- We pioneered Prime, the first and world’s leading travel subscription programme since launching in 2017.
- Millions of Prime members every year across multiple markets.
- 5 brands: eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo
- This entire Prime experience is powered by a proprietary, industry-leading AI platform that delivers a smarter, hyper-personalised service and comprehensive travel experience globally to its members.
- Diversity is our strength that’s why our eDOers are coming from different nationalities from all continents – 99% permanent contracts

Prime members are subscribed to general travel, gaining access to a comprehensive multi-product offering for all their travel needs—including hotels, rail, flights,



dynamic packages and car rental, among others— compounded by industry-leading flexibility features and exclusive, member-only benefits.

What you will do:The Role's Key Responsibilities and Tasks

As an eDOer, you will have clear objectives, great challenges and a clear overview of how your work contributes to the global company project and its customers. As a Senior Paid Social Specialist in the Online Display & Video Marketing team you will be in charge of:

- Design and execute full funnel marketing campaigns – from awareness/branding to performance-based acquisition, retargeting and re-engagement – across different paid social providers and geographies for both Web and App platforms;
- Own the campaign performance to ensure campaign targets are met (sales, cost per sale, ROAS, brand awareness, reach, etc) through continuous analysis and optimization;
- Design the agenda for the assigned media and campaigns, across all the key enablers including campaign setup, measurement, creative, tracking;
- Preparation of regular reports with clear, actionable insights;
- Design and execute A/B testing for media buying, audiences, content/promotions and creatives;
- Collaborate with providers (Meta, TikTok, etc.)



in order to maximise the full potential of each platform/media (testing new features, digesting new data, etc);
- Create new/improve current best practices and document processes for campaign launch and ongoing optimization;
- Collaborate with the internal creative team as well as external creative agencies to ensure creatives do align to the requirements from publishers;

- Help defining the budget and generate investment scenarios for the launch of new campaigns;

What you need to succeed: Good to have

Bring your unique perspective, speak up, and offer disruptive solutions. You'll have the opportunity to learn and grow while making a real impact on our team. Here's what you need to succeed:

- At least 4 years of experience in online marketing related roles focusing on Paid Social with proven hands-on track record of managing high-budget performance campaigns;
- Deep understanding and hands-on experience in managing one or more media buying platforms among Meta, TikTok, YouTube, Snapchat, Pinterest, etc
- Exceptional analytical skills and the ability to analyze data following new approaches to make optimization decisions;
- Truly curious and passionate about online marketing. Willing to help create and nurture a best-in-class marketing organization. We are looking for people that really want to be the best at digital advertising and know each media inside out;
- Strong understanding of display and video performance metrics, industry best practices, audience segmentation, cross

📌 Senior Paid Social Growth Architect (Barcelona)
🏢 At Home Eldercare of Winston Salem
📍 Barcelona