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Job Description

The Activation Marketer for Iberia (Spain and Portugal) within Automotive Aftermarket Division (AAD) will drive local market growth by executing impactful marketing plans, building strong channel partner engagement, and generating end-user demand. This role will work closely with Sales, Channel Managers, Application Engineers and EMEA teams to localize campaigns, support new product launches, strengthen e-commerce execution, and ensure marketing activities are aligned with business priorities and market needs.

Key Responsibilities

- Develop and lead execution of the Spanish and Portuguese marketing activation plan, ensuring activities are delivered on time, within budget, and aligned with commercial goals.
- Coordinate local events, exhibitions, promotional campaigns and PR support, to drive awareness and demand generation for 3M solutions.
- Support strategic MSO initiatives and develop Account Based Marketing plans for key MSO’s (Multi Shop Ownership) to accelerate growth and new product adoption.
- Lead local launch plans to deliver successful new product introductions, including forecasting, sales enablement tools, demand generation activities, channel enablement and performance tracking.
- Partner with channel teams to develop impactful JBP (Joint Business Plans) that drive strong engagement and sales growth initiatives.
- Drive e-commerce activation through content syndication, product listings,



Where to Buy tools, and digital channel initiatives.
- Develop a deep understanding of the local market, using customer, market, competitor and channel insights to identify opportunities and improve marketing effectiveness.
- Support the localisation and translation of global marketing assets into Spanish.

Required Skills & Experience

- Bachelor’s degree required (Business administration, Economics, Marketing…)
- Strong stakeholder management skills to align sales, channel and Application Engineering teams
- Excellent communication skills, both written and verbal
- Strong organizational and project management skills
- Proficient in Spanish and English
- Collaborative mindset and ability to build relationships both internally and externally
- Proficiency in MS Office Suite (Excel and PowerPoint) is required

Nice-to-haves

- B2B experience
- Prior Collision Repair or Transportation background

Job Specifications

Work location: This role has on-site working model, with the employee working at least four days a week in the office at 3M Center, located in Madrid. Travel expectations may include up to 10% domestic travel. Working pattern: full time.

Additional Information

Resources for You. For more details on what happens before, during and after the interview process,



check out the Insights for Candidates page at 3M.com/careers. If you have further questions please reach out to Max (our AI Virtual Assistant) via our Career Page. Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Diversity & Inclusion

As an equal opportunity employer 3M will not discriminate against any applicant for employment on the basis of race/ethnicity, nationality, religion, sex, gender identity, sexual orientation, pregnancy/maternity-related matters, age or disability, or any other relevant characteristic protected under applicable local law.

Safety

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

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📌 Activation Marketer – Automotive Aftermarket Division – Iberia (Madrid)
🏢 3M
📍 Madrid