Natulim is a fast-growing European brand of eco-friendly cleaning products. Our ambition is to become the leading eco-cleaning brand in Europe , building a strong, innovative and consumer-centric DTC brand. We currently operate across several European markets, and our growth is driven by a DTC, data-driven and highly performance-oriented approach , combining Shopify, acquisition, content, CRM and a culture of continuous experimentation. We are a young, international and remote-first team, where everyone has a high level of autonomy and ownership. We are looking for a highly creative, performance-driven and business-oriented person to lead Natulim's growth in the Romanian market. The main growth engine for the market will be creating, testing and optimizing our advertising creatives . We are therefore looking for someone who can turn consumer insights into creative angles, advertising concepts and content that drives sales . You will combine creativity and data analysis : understanding what works, identifying why it works, developing new hypotheses and continuously evolving our creative system. We are not simply looking for someone who can manage an ecommerce business. We are looking for someone who can deeply understand the Romanian consumer, identify new communication angles and turn creativity into business growth. Regularly analyze campaign and creative performance to identify the angles, hooks, formats and messages that drive results. Identify new creative opportunities based on data, consumer insights, trends, competitors and Romanian culture . Develop new creative hypotheses and propose new advertising concepts adapted to the Romanian market. Develop and test different angles, hooks, formats, messages and value propositions .



Gradually build a scalable creative system capable of continuously generating new ideas and creatives for the Romanian market. Stay up to date with Romanian DTC brands, social media trends and new creative approaches . Track key acquisition and performance KPIs: CAC, ROAS, CPA, CTR, CVR, AOV, LTV , etc. Understand the relationship between creative performance, acquisition and ecommerce conversion. Identify funnel friction points and propose actions to improve overall performance. Analyze the performance of the Romanian market and turn data into concrete recommendations. Test, learn, iterate and scale the initiatives that work. Own and optimize the Shopify customer experience for the Romanian market. Propose and coordinate experiments and A/B tests. Ensure an excellent user experience, particularly on mobile. Continuously adapt the ecommerce experience to Romanian consumer expectations, purchasing habits and market dynamics . Coordinate CRM campaigns and automations in Klaviyo . Adapt CRM messaging and customer journeys to the Romanian market and consumer behaviour . Develop a deep understanding of the Romanian consumer , including their needs, motivations, objections and purchasing habits. Adapt messaging, creatives and value propositions to the Romanian market. Identify new growth opportunities and help establish Natulim as a leading eco-cleaning brand in Romania. Develop a strong understanding of local competitors, DTC brands,



market trends and cultural specificities . Identify opportunities to differentiate Natulim within the Romanian cleaning and sustainability market. Experience in DTC ecommerce, Growth, Creative Strategy, Performance Marketing or a similar environment . Strong creative mindset and the ability to generate ideas, angles and advertising concepts . Strong understanding of Meta Ads and the main Performance Marketing channels . Ability to analyze performance and turn data into creative and business insights . Hands‐on experience with Shopify or another ecommerce platform , ideally in a DTC environment. Strong interest in CRO, UX and funnel optimization . Experience with CRM and ideally Klaviyo . Native Romanian speaker and professional English. Spanish is a plus, but not required . Experience in DTC, startups or high‐growth brands . Experience creating UGC content, social media ads or running creative testing frameworks . Experience launching, developing or growing a local market . Deep understanding of the Romanian consumer, culture and market dynamics . Experience working with or growing Romanian DTC or consumer brands . A strong understanding of how to create advertising that feels native to the Romanian market , rather than simply translating campaigns from another country. Full remote work with a versátil working environment and the autonomy to organize your work. High ownership and impact: you will have the opportunity to take full ownership of the Romanian market and directly influence its growth. A fast‐paced and entrepreneurial environment where ideas are encouraged and tested quickly. Close collaboration with the central team in Spain across Growth, Paid Media, Cr

📌 Creative Strategist E-commerce (España)
🏢 Natulim
📍 España