To develop and implement a Marketing Intelligence & Growth capability across Zeus Packaging's European markets, turning customer, product, market and campaign data into actionable commercial insights, targeted Marketing initiatives and measurable business outcomes.
The role will connect Marketing, Sales and Country Managers, helping identify growth opportunities, improve lead quality and prioritisation, and understand how Marketing activity contributes to qualified leads, sales opportunities and pipeline development.
Key responsibilities Marketing and commercial intelligence Analyse customer, prospect, product, market and campaign data across European markets.
Translate findings into clear recommendations and prioritised actions for Marketing and Sales.
Analyse lead progression through the funnel, from initial Marketing engagement to qualified lead, sales opportunity and pipeline.
Evaluate lead quality and commercial contribution, rather than relying solely on email opens, clicks or other engagement metrics.
Marketing performance and growth Establish a clear view of Marketing performance across markets, channels, campaigns and customer segments.
Develop dashboards and reporting that connect Marketing activity with relevant commercial indicators.
Evaluate campaign performance, conversion rates, lead quality and cost efficiency where data is available.
Support the prioritisation of Marketing resources and budgets based on evidence and potential business impact.
AI-enabled intelligence and workflow improvement Use approved AI tools, including Zeus AI where relevant,



to support market research, prospect research, data analysis, segmentation and insight generation.
Combine AI outputs with internal business data and commercial knowledge to produce actionable recommendations.
Identify opportunities to improve Marketing workflows through AI-assisted analysis, reporting, research and automation.
Work in coordination with the relevant teams to ensure that Marketing uses AI as a practical business tool, complementing existing capabilities rather than duplicating them.
Cross-functional collaboration Work closely with the Marketing lead, Country Managers and Sales teams across Europe.
Translate local market needs into intelligence projects and growth initiatives.
Present findings and recommendations clearly to both Marketing and commercial stakeholders.
12-month project plan and deliverables The project will be structured in four phases. The first phase will establish the baseline and define realistic performance targets; subsequent targets will be agreed based on data availability, business priorities and the initial findings.
Audit, baseline and prioritisation Objectives Understand the existing Marketing,



customer and lead data landscape.
Assess current lead management, reporting and Marketing--Sales processes.
Identify data gaps, reporting limitations and the main growth opportunities.
Deliverables Audit of available data, reporting and lead management processes.
Initial Marketing and commercial performance baseline.
Proposed KPI framework, including lead quality, funnel conversion and pipeline-related indicators where measurable.
Test selected growth opportunities in coordination with Sales and Country Managers.
Pilot reporting or dashboards linking Marketing activity to lead progression.
Initial AI-supported workflows for research, analysis or reporting, where appropriate.
Deliverables Performance review of the initial pilots against the agreed baseline.
Recommendations to improve conversion, lead quality and Sales follow-up.
Expanded reporting on Marketing contribution to qualified leads and opportunities, subject to data availability.
Consolidation and evaluation Objectives Assess the business contribution of the project.
Establish a sustainable approach for the future of Marketing Intelligence & Growth.
Assessment of lead quality, funnel progression, campaign effectiveness and pipeline contribution where measurable.
Proposal for the next stage of the function, including priorities, resource requirements and potential improvements.
Success measures Success will be evaluated against objectives agreed during the first three months, taking into

📌 CRM Marketing Consultant (Getafe)
🏢 Zeus Packaging Group
📍 Getafe