Group

team. Blue is an ecosystem of 60+ successful PaaS and SaaS brands working together across 22 European countries to provide its 3.5 million SMB customers with everything they need to succeed online by offering best-in-class expertise and services.

Company

team. Blue hub is a new internal startup within the team. Blue group, created to deliver a unified, intelligent experience across all team. Blue brands. About a year ago, we started building this small, top-tier team with complete autonomy, using AI to accelerate every workflow, ship fast, think clearly, and deliver measurable results.

team. Blue's brands are a mix of traditional hosting businesses that offer services from domain names, email, shared hosting, e-commerce, and server hosting solutions and, as specialist SaaS providers, adjacent products such as compliance, marketing tools, and team collaboration products. This broad product offering makes it a one-stop partner for online businesses and entrepreneurs across Europe.

Role

As a Marketing & Growth Strategist , you will define and execute the communication, engagement, and conversion strategy for the Hub from inside a small cross-functional squad.

You will own the full growth lifecycle across the Hub surface - from understanding user behaviour, to shaping cross-brand journeys, to designing notifications, in-product messaging, and conversion experiments that drive activation, engagement, and long-term adoption.

Your mission is to help customers move from a single-product relationship to a broader team. Blue ecosystem experience by building trust, relevance, and measurable product engagement across brands.

This is a highly hands‐on individual contributor role. You will work closely with Product, Data,



and Engineering to identify opportunities, define hypotheses, launch experiments, measure outcomes, and continuously improve performance.

Responsibilities

- Positioning & messaging: Translate product capabilities and cross-brand use cases into clear, crisp customer‐facing messaging that resonates across different touchpoints and markets.
- Notifications & in‐product journeys: Design and iterate cross‐brand notifications, in‐product CTAs, onboarding nudges, and conversion experiments across the Hub experience.
- Lifecycle & communications: Build and execute multi‐channel user communication programs across email, in‐product messaging, and other relevant surfaces, with a strong focus on activation, engagement, and adoption.
- Experimentation & iteration: Define hypotheses, run A/B tests, analyse results, and scale what works.
- Data‐driven optimisation: Instrument tracking, monitor funnel and engagement metrics, and continuously improve CTR, activation, conversion, engagement, and cross‐brand adoption.
- Growth tooling & AI: Use analytics, automation, and AI‐assisted tools to support experimentation, segmentation, personalisation, copy iteration, and performance analysis.
- Cross‐functional collaboration: Partner closely with Product and Data on event triggers, segmentation logic, journey design,



and in‐product communication strategy; surface insights and recommendations to Hub and brand teams.
- Hands‐on execution: Write high‐quality copy for notifications, in‐product messages, landing pages, and lifecycle communications, and ship quickly with a strong bias toward action.

Profile

- 5+ years of experience in growth, product, lifecycle, or digital marketing, with hands‐on ownership from zero‐to‐one through scale in a startup or scale‐up environment.
- Strong background in SaaS, platforms, or apps, ideally serving SMB/Prosumer customers.
- Proven ability to own growth outcomes end‐to‐end, including defining KPIs and driving measurable impact across metrics such as CTR, activation, conversion, engagement, retention, and adoption.
- Hands‐on experience designing and executing growth programs, including experimentation and A/B testing, informed by a strong understanding of customer behaviour and growth loops.
- Comfortable working with event schemas, funnels, cohorts, and behavioural signals, and able to self‐serve insights to inform decisions.
- Fluency in analytics, tracking, and modern growth tooling, including lifecycle automation, segmentation, personalisation, and AI‐supported workflows.
- Demonstrated use of AI‐augmented workflows in daily work (for example: analysis, segmentation, content iteration, research, experimentation, or prototyping). Comfort with advanced AI tools is strongly preferred.
- Excellent copywriting, positioning, and storytelling skills for SaaS products.
- Clear, structured communicator who collaborates effectively with Product, Engineering, Data, and commercial stakeholders.
- Strong individual contributor mindset with a bias toward acti

📌 Marketing & Growth Strategist (España)
🏢 Team.Blue
📍 España