We are the people who give possibilities purpose BD is one of the largest general medical technology companies in the world. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
Shape the future of customer engagement in Advanced Patient Monitoring Are you passionate about transforming how healthcare companies engage with clinicians and customers? We are looking for a Senior Manager, Omnichannel Marketing & Brand Engagement, Europe to lead how BD Advanced Patient Monitoring connects with customers, clinicians and scientific communities across Europe. This is a highly visible European leadership role at the intersection of Marketing, Commercial, Medical Affairs and Professional Education . You will shape our regional brand and omnichannel strategy, accelerate digital and AI-enabled marketing capabilities, and create connected customer experiences across digital, field, educational and scientific touchpoints. Leading a team across Brand, Digital Marketing, Congresses and Scientific Engagement , you will have the opportunity to influence how we engage the market, strengthen customer advocacy and support growth across one of the most dynamic areas of MedTech. Your
Key Responsibilities
Own the European brand and omnichannel strategy across the Advanced Patient Monitoring portfolio. Shape integrated customer journeys connecting digital, field, educational, scientific and congress interactions. Accelerate innovation through digital marketing, marketing technology and AI-enabled capabilities. Lead BD's presence at major European scientific congresses,
delivering impactful and differentiated customer experiences. Partner closely with Commercial, Medical Affairs and Professional Education teams to drive customer adoption and business growth. Lead marketing investments, agencies and external partners while ensuring strong performance measurement and ROI. What Will Make You Successful We are looking for an experienced marketing leader who combines strategic thinking, digital expertise and strong customer orientation . You Will Ideally Bring Significant experience in regional or European marketing, ideally within MedTech, healthcare, life sciences or another complex B2B environment. Strong expertise in omnichannel marketing, customer engagement and brand strategy. Experience driving digital transformation, marketing technology and data-driven marketing initiatives. Confirmed ability to influence and collaborate across Marketing, Sales, Medical and other cross-functional teams. A commercial and analytical mindset, comfortable connecting marketing activities to customer impact, demand generation and business outcomes. Work Shift At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. Our salary or hourly rate ranges reward associates fairly and competitively. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.
📌 Sr Manager, Omnichannel Marketing (España)
🏢 BD
📍 España