22 oct
|
GoGlobal
|
España
As Head of Marketing, you will be responsible for developing and executing the marketing strategy that drives brand awareness, demand generation, and pipeline growth across the business. This role exists to generate qualified pipeline by creating a high-performing marketing function, aligning marketing initiatives with broader go-to-market plans, and ensuring measurable contribution to business growth. Define and execute the global marketing vision, strategy, and annual operating plan aligned with company growth objectives. Drive demand generation and pipeline creation through integrated marketing campaigns and initiatives. Build, lead, and develop a high-performing marketing team focused on measurable business outcomes. Develop and strengthen brand awareness, market positioning, and thought leadership within target markets. Oversee and optimize key marketing channels including: Content and thought leadership Digital marketing and paid advertising SEO and AEO (Answer Engine Optimization) Marketing automation and lead nurturing Establish marketing performance metrics and reporting frameworks to track pipeline contribution, campaign effectiveness, and return on investment. Manage marketing budgets and resource allocation to maximize business impact. Use data and market insights to continuously improve marketing performance and identify new growth opportunities. Collaborate with executive leadership on long-term revenue planning and market expansion initiatives. 10+ years of marketing experience, preferably in professional services, outsourced services, Employer of Record (EOR), workforce solutions, or other B2B industries. ~ Proven experience developing and executing marketing strategies that generate measurable pipeline and revenue growth. ~ Strong understanding of modern demand generation and performance marketing practices. ~ Experience leading and scaling high-performing marketing teams in a global environment. ~ Demonstrated success managing multiple marketing channels,
including digital advertising, content marketing, events, SEO, and marketing automation. ~ Strong commercial mindset with the ability to connect marketing activities directly to revenue outcomes. ~ Data-driven approach with strong analytical and decision-making capabilities. ~ Bachelor's degree or equivalent professional experience required. ~ MBA, CIM, AMA, or similar professional marketing qualifications are advantageous. ~ Certifications in digital marketing platforms such as Google Ads, HubSpot, or related technologies are desirable. ~ Increased brand awareness and market visibility. Delivery of thought leadership initiatives and content programs. Performance of paid media, events, SEO/AEO, and promotional campaigns. As a privately owned company, we are free from the pressures of venture capital or private equity investors demanding exponential growth in unreasonable time frames. We are a global team, built for those who want to go further. A company small enough for your voice to be heard meaningfully, yet large enough to make a global impact Collaborating with a diverse, global and supportive team Built for the long-haul
- no VC or PE pressure, just a focus on sustainable growth Our hybrid partnership-corporate model offers all employees the opportunity to become a partner, while maintaining a streamlined corporate structure so that decisions are made quickly. We're general. English is our official language, but for many, it's our second language. Our structure makes it easy for teams to work together across borders so we can serve our clients with global needs more effectively. Our company is built on trust, and that's why we embrace fully remote work, and hybrid options in some countries. Forget rigid office routines
- it's old school This flexibility fuels productivity, strengthens our workforce, and ensures we remain agile in a fast-changing world. **Kindly review the provided privacy notice ( LINK ) to gain a comprehensive understanding of our policies and practices governing the treatment of your Personal Data.
📌 Marketing Manager (España)
🏢 GoGlobal
📍 España