The Sales Representative supports the growth of our dealcoholisation solutions in the Iberian wine and spirits market, working under the direction of the Regional Sales Manager. The role focuses on generating and qualifying new business opportunities, serving an assigned portfolio of small and mid-sized wineries and distilleries, and keeping existing customers supported day to day. The position is field based in Northern / Central Spain , with regular travel to customers and industry events, and reports to the Regional Sales Manager. Build and work a prospect list of wineries, distilleries and co-operatives in the assigned territory, make first contact, qualify their interest in dealcoholisation and pass qualified opportunities to the Regional Sales Manager. Manage the day-to-day commercial relationship with an assigned portfolio of small and mid-sized accounts, handling routine enquiries, repeat orders and service questions. Sales Visits and Field Activity: Deliver a regular visit plan across the territory, attend trade shows, tastings and industry events, and represent the company at regional technical demonstrations. Prepare commercial proposals within the approved price list, refer anything outside it to the Regional Sales Manager for approval, and follow orders through with Customer Service until delivery. CRM and Reporting:



Keep visit reports, opportunities and account information up to date in the CRM, and provide a weekly pipeline update to the Regional Sales Manager. Gather and report information on competitors, pricing and regional trends in the no
- and low-alcohol category, feeding it into the regional sales plan. Collaboration with Internal Teams: Work closely with the technical, production and after-sales teams so that commitments made to customers are met, raising any issue early.

Experience:
Minimum of 2-3 years of commercial experience, ideally selling services, equipment or ingredients into the wine, spirits or beverage market in Spain. Candidates with a strong technical background in wineries and clear commercial aptitude will also be considered. Sales

Skills:
Comfortable with prospecting and first contact, clear communicator, good listener, and consistent in following through. Relationship and Networking Ability: Able to build trust with both technical and commercial contacts at winery level, and to maintain a reliable network across the territory. Confident use of CRM and standard office tools, and able to keep accurate records without supervision. Spanish and English required. xohynlm French is a plus.

📌 English-speaking Sales Representative (España)
🏢 Solos
📍 España