Job Title Director, Omnichannel Platforms Location & Relocation Barcelona, Spain Relocation Support: Yes Salary Range €84,400.00
- €156,800.00

Job Description
Summary Our ambition at Novartis is to be a recognized leader in Data, Analytics, AI & Platforms (DAP). The DAP group seeks a highly motivated leader for the Omnichannel Platforms (including events management, webinar, social media listening & publishing among others). This role is aimed to enable & manage digital marketing platforms solutions for international, region and countries (IRC) to support and drive the commercial, medical and value & access activities. You will provide ‘Thought Leadership’ abilities and expertise in shaping omnichannel solutions for brands strategies, customer journeys and campaigns management. Design, coordinate, support commercial business decisions identify potential marketplace opportunities. Support commercial plans, marketing campaigns executions and growth initiatives across the IRC, enabling digital platforms. This leader will keep abreast of the latest thinking and best-in-class practices for marketing platforms specifically and DAP solutions more generally.

Key Responsibilities
Lead the implementation of omnichannel platform governance, integrations, operations, resource prioritization, budget planning, and work planning (including events management, webinars, and social media listening and publishing, among others). Drive excellence in the definition, execution, and operations of orchestrated digital platform solutions that support customer engagement. Monitor the efficiency of digital marketing platforms and measure their impact on business operations and decision-making processes. Gather business requirements, vision, and strategies from business process owners across CLS, Medical, Value & Access, IRC,



and S&G;, and translate them into tactical execution across the digital marketing ecosystem. Contribute to defining the DAP strategy and shaping omnichannel platform objectives and tactics. Partner with country teams to tailor the orchestration of digital marketing platforms to local needs while preserving the standardization needed for implementation at scale and speed. Partner with Data, Analytics, AI & Data Science, other CLS teams, Medical, Value & Access, IRC, S&G;, DDIT, BSI, and other commercial teams to identify key opportunities and challenges and deliver meaningful business impact. Lead the implementation, governance, and scaling of centralized multi-tenant marketing platforms for IRC. Collaborate with ethics, legal, and compliance teams to apply governance, reduce risk, and enable appropriate use of platforms for compliant procurement, data protection, and data use, while maximizing automation and integration across the technology, data, and analytics ecosystems. Plan and manage budget, resources, timelines, solution lifecycles, and change management activities. Stay informed about emerging thinking and leading practices in marketing platforms across the industry. Minimum Requirements Graduate degree (ideally MSc/Ph D) in a quantitative field such as IT, Marketing Analytics, AI, Data Science, Bioinformatics, Engineering, Mathematics, or Statistics. 10+ years of experience in technology, data, analytics, IT,



or a related field. 5+ years of experience in marketing infrastructure, pharmaceutical, biotech, healthcare, or consumer environments, with a strong understanding of analytics and pharma data sets and use cases. Strong understanding of the end-to-end pharma value chain commercialization process, with experience in marketing and sales analytics. Experience with Agile ways of working. Desirable Requirements Hands-on and leadership experience in data, tech and analytics environments. Experience in deploying commercial platforms with large-scale and cloud-based data architectures. Ability to independently lead a range of digital platform initiatives using pharma commercial data. Experience in building AI solutions embedded in marketing platforms such as CRM, SFMC, web ecosystems, and social media. External recognition as a marketing platform leader through publications, presentations, or similar contributions. Commitment to Diversity and Inclusion Novartis is committed to building an outstanding, inclusive work environment and diverse teams’ representative of the patients and communities we serve. Benefits & Rewards At Novartis, we’re committed to reimagining medicine together
- and rewarding the people who make it happen. The base salary offered is determined based on gender-neutral objectives, such as relevant skills, competencies and experience in accordance with the Novartis pay setting policy and will be reviewed periodically. In addition to your base salary, you may be eligible for a performance-based bonus depending on certain performance parameters. You may also be eligible for long-term equity awards granted at group level. Other benefits include insurance plans, retirement plans, wellbeing resou

📌 Director Omnichannel Platform (Madrid)
🏢 Novartis
📍 Madrid