About the team Providers are the heart of Rover’s marketplace. The Global Provider Organization is accountable for the supply side of the business across every service

we offer
, every brand we operate, and every country we serve. The team spans the disciplines required to make supply work end to end, including product, marketplace, data science, and partners closely with marketing, operations, trust & safety, and the international business teams to deliver against shared goals. Delivering on the provider strategy is not a single-function job. It requires policy, education, operations, go-to-market, and community investment working together with product, marketplace, and data science. The team you will lead owns those layers and ensures they reinforce each other globally, rather than fragmenting by service, brand, or country. Who we are looking for Rover is looking for a Director of Global Provider GTM to join our General Provider Organization. In this role, you will build and drive consistent go-to-market strategies and initiatives for all provider-related investments, own provider communications strategy, alignment, and execution, and expand and unify the implementation of provider policies and development pathways. This will include owning the end-to-end global positioning, messaging and channel strategies for the provider product roadmap and initiatives. This is a high‑impact role that requires a unique blend of strategic vision and hands‑on execution. As a strategic "player‑coach," you will architect structured, repeatable go-to-market frameworks from scratch, while simultaneously rolling up your sleeves to drive cross‑functional communication strategies across owned, earned and paid channels.



You will be equally comfortable aligning executive stakeholders on long‑term provider policy as you are digging into the day‑to‑day pathways that help new providers successfully build and scale their businesses on Rover. This role reports directly to the Senior Director of Provider Strategy based in Barcelona and exists to make the provider strategy executable, partnering closely with Product, Data Science, Trust & Safety, Marketing, Operations, Finance, and the International Business Team. As a people leader, you will manage a team based primarily in Barcelona and coordinate with cross‑functional teams across Europe and the US.
* This is a hybrid position that has the minimum expectation to work out of our Barcelona Office in the Poblenou neighborhood two days per week on Mondays and Thursdays. For this reason, candidates must be based in Barcelona or willing to relocate. Key outcomes: One coherent provider voice. Wherever a provider operates and whichever services they offer, they hear the same value proposition, the same policy logic, the same product story always adapted for context. You build consistency across services, brands, and countries. A communication infrastructure that scales. In partnership with Martech and Lifecycle teams, provider communications run on shared infrastructure rather than as ad‑hoc sends. Segmentation, channel mix, send governance, and measurement work as one stack, so we know who is hearing what, when, and whether it landed. Supply initiatives that actually land.



Every supply‑side launch ships with a clear go‑to‑market playbook, defined success metrics, and a post‑launch review and path to scaling. We can point to measurable shifts in provider satisfaction and operational efficiency. One global framework for provider policy and development. New services, brands, and markets operate within a coherent system rather than reinventing it. Provider growth pathways exist as a single, easy to understand journey, not a patchwork of disconnected programs. Provider sentiment that moves, and that we can act on. Provider satisfaction, comprehension of changes we ship, and trust in Rover’s direction all improve year‑over‑year, and we can attribute the movement. Provider feedback reaches the teams who can change things, on a known cadence. Establish GTM as a net new discipline. Provider GTM is evangelized for and recognized inside Rover as a function with a craft, a playbook, and a benchmark of excellence. What you’ll own: Provider GTM. The end‑to‑end strategy for taking supply initiatives to market: positioning, channels, messaging, and measurement, applied consistently across services, brands, and countries. You will partner with Product, Marketing, International, and brand teams to ensure its effective and scalable execution. Provider communications. A unified communications strategy: voice, segmentation, cadence, governance, quality bar. You will partner with Lifecycle, Product, and International to ensure its effective execution. Provider policy and development execution. A strategy to extend provider policy and development frameworks to new services, brands, and markets. You will partner with Provider Management & Development (Data Science), Product, Operations, Legal, and International to e

📌 Director, Global Provider Gtm (Barcelona)
🏢 Rover
📍 Barcelona