RESPONSIBILITIES

- WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

Key objectives:

- Implement strategic value drivers to support sustainable revenue growth in Spain by designing, leading, embedding and executing best-practice Revenue Growth Management initiatives.
- Streamline and elevate cross-functional ways of working, enabling greater self-sufficiency across Sales and Marketing and allowing RGM to focus on its core pillars.
- Build and embed strong functional capability across all RGM pillars, including recommended price to consumer, promotions (including on-trade), price pack architecture and mix management.
- Drive a strong focus on promotional effectiveness and mix optimisation.
- Maintain momentum on price-to-trade and terms programmes, increasing optimisation and transparency of trade spend to enable effective commercialisation of pricing strategies.
- Develop a multi-year, value-accretive pricing framework across the Bacardi portfolio, incorporating market dynamics, economic conditions and brand repositioning initiatives, in close collaboration with Sales, Category Development and Marketing.
- Lead the design and embedding of best-practice RGM processes within the annual planning cycle, ensuring consistency, transparency and robust tracking of pricing and promotional initiatives.
- Ensure European pricing strategies remain aligned with general guardrails and Value Committee targets.
- Own inter-company, inter-channel and inter-customer net price defensibility.
- Partner with Account Teams to shape and deliver key customer plans, ensuring full adoption of agreed architectures and execution within the fiscal year.
- Act as a trusted RGM advisor to Brand and Commercial teams,



challenging constructively to enable effective commercialisation of category strategies and initiatives.
- Collaborate cross-functionally to identify and unlock new opportunities to grow gross profit and GP per case.
- Identify brand-level opportunities to ensure sustainable profitability for both customers and Bacardi.
- Drive standardisation and simplification of RGM ways of working across Spain, transitioning to a single, aligned European operating model.
- Apply RGM frameworks and capabilities to manage and enhance profitability by channel and customer, enabling Customer Marketing and Commercial teams to allocate resources more effectively.

Develop talent and capability

- Together with Commercial Development, regional and global team, support embedding the RGM capabilities to build the organisation's capacity to deliver year on year value growth
- Build a learning organization by contributing to a "share, steal and reapply" culture that systematically builds a hub database of RGM best practices.
- Challenge & work with the Brand teams with the RGM expertise and advice to enable an effective commercialization of category strategies and initiatives.
- Work with the Customer and Consumer Marketing teams to build capabilities and sustained ways of working
- Ensure implementation of learning and development plans and sustained learning




- Make sure that Spain / South Cluster is a source of best practices for Europe

Skills

- Experience in Revenue Growth Management, Sales, Commercial Finance, Customer Marketing
- Strong Commercial skills gained through hands on Commercial roles
- Experience in roles related to understanding customer and channel dynamics
- Experience in strategy roles in FMCG
- Strong influencing and presentation skills gained through hands on experience
- Office Based
- Proficiency in English & Spanish

The following experiences are preferred:

- Sales or finance experience
- Local market experience
- Experience in the Spirits and/or overall beverage Industry is a distinct advantage

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

- Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
- Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
- People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
- Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
- Mental Agility: You can think critically to penetrate complex proble

📌 RGM Manager, Spain (Barcelona)
🏢 Bacardi
📍 Barcelona