22 oct
|
Richemont
|
Madrid
Iberia Marketing Product Manager is part of Iberia MarCom team and reports directly to the Iberia MarCom Manager. He/she works in close collaboration with Iberia Retail (Office & boutiques), Communication teams to successfully execute business development initiatives for his/her perimeter. IBERIA market covers 2 countries, including 2 internal boutiques, 1 external partners´ boutique,The key responsibility of the local Marketing Product Manager is to create the conditions for boutiques to perform, to develop each product category (securing product launches and orchestrating product range animation), and to escalte local needs. S/he executes the Maison Strategy while meeting local context & ensuring operational excellence.
Marketing StrategyWork closely with the Communication and Retail Teams on strategic priorities and tactical initiatives in accordance with the local product roadmap and target mixes.
Nurture the Marketing strategy with ideas, based on local business knowledge, market intelligence and client insightsBenchmark local competitors: collect, analyze & share competition landscape & activity, advise pro-active actions & positioningSales Budget & LEPropose local budgets & LEs from a product perspectiveForecast novelty salesParticipate to the yearly planMonthly performance monitoring / reportingProvide comprehensive analysis of local sales and define action plans with Retail teamsParticipate in monthly gatherings with local and regional counterparts: Marketing, Retail MarCom,
Supply meetingMonitor the level of stock on a weekly basis to ensure a permanent qualitative and quantitative representativeness of all collectionsShare sales commitments status & manage issues if neededNew collection/Novelties launchesPrepare & roll out product launches based on HQ's 360 toolboxOrchestrate all stakeholders’ contribution to Market initiativesAnimate the product category by proactively developing tools and trainings to support retail performanceManage stock allocations and transfers based on strategic priorities and preparation of client presentationsChallenge boutique typologies / assortments / model stocks / allocations
- in collab. with Iberia Retail & Europe Supply chainManage Iberia Special Order requests on all rangesLocal / International activationsBe accountable for all product-related topics (collections to be highlighted, savoir-faire demo, co-validation of visual merchandising)Create and/or Adapt tools for events with the collaboration of the region (HJ event Booklet, Price list,…)Attendance to International events & seminars as MK ReferenceRepetitive pieces / Product range managementChallenge and provide qualitative feedback on local sales forecasts (target turnover per boutique & product line) on best-sellers, escalte alerts / risks (ex: shortage)Challenge model stocks for boutiques & monitor stock with external partners (ex: travel retail)Choose / express needs on boutiques HJ assortmentsShare "Range status" updates with boutiquesDefine and roll-out appropriate action plan & support boutiques in boosting sales (selling tools, challenges,
boutique animations...)Raise counterfeit issues in collab with RIC IP teamManaging wishlists/monthly allocations in collaboration with Boutique teams.
Unique pieces stock managementAllocate stock between boutiquesShare a wish list for HJ event (unique pieces) in collab. with RetailManagestock transfers for CPs and boxes rotation (availability request,…)PricingValidate prices into the system & communicate them to partnersAlert on pricing issues / discrepancies, also per product categoryEscalate changes on pricing legislation (ex: custom taxes, VAT…) in collab. with RetailCCL & Special OrdersOrder CCLFilter boutiques HJ special orders requests & escalate them to Region, liaise with Regional team on the development of the special order & with the boutique on the progress, timing, price…, follow the transformation rateManage JW special orders directly with HQ following the same processKey competences:Supports Retail teams with strong analytics and in-depth understanding of context, clienteles, issues and business opportunities.
Collaborates with other team members to enhance work processes, tools and governance, in line with the Maison’s short
- and long-term targets.
Ensures that his/her work is realized on time and at expected qualityShows business acumen, initiative, ownership, and commitment.
Languages: fluent Spanish & EnglishMore than a role... We recruit for a careerBy joining Van Cleef & Arpels you will be part of a Maison where employee career development is at the heart of our ambition. Upon your arrival, you will be immersed in our enchanting world with trainings on our history, know-how and creations.
📌 Marketing Product Manager (Madrid)
🏢 Richemont
📍 Madrid