DeAgostini Coleccionables is looking for a CRM & Engagement Specialist for our international team based in Barcelona.

Role Purpose

Own CRM and engagement campaigns end-to-end, from planning and audience selection to execution, testing, analysis and reporting. Responsible for newsletters, communication plans, product launches, promotional campaigns, and other customer engagement initiatives across multiple markets.

Key Responsibilities

- Manage the CRM campaign calendar from planning through performance reporting.
- Plan, build and deploy newsletters, product launch communications, communication plans and ad hoc commercial campaigns.
- Define campaign targeting and prepare customer audiences using segmentation and business requirements.
- Coordinate campaign creative development,



agency briefs and asset delivery.
- Adapt campaigns for local markets across multiple regions.
- Execute A/B tests and commercial experiments to improve engagement and conversion.
- Monitor and report campaign performance, providing actionable recommendations.
- Support Customer Service communications, including informational and incident-related customer messaging.
- During peak trading periods, support lifecycle automation programs and CRM operational activities.
- Ensure campaigns comply with brand, legal, privacy and customer communication standards.

📌 CRM & Engagement Specialist (Barcelona)
🏢 Planeta Corporación
📍 Barcelona