AVIAREPS has over 30 years experience providing professional passenger GSA services and tourism marketing to clients around the globe. As the world’s leading GSA and Tourism representation organization with more than 75 offices in over 70 countries, AVIAREPS represents airlines as well as destinations, hotels, attractions, airports, cars, trains, cruise lines, retailers and import/export organizations, and offers a full suite of B2B and B2C services which includes sales & reservations, marketing, digital, and PR programs.
General Manager Iberia (M/F/X)
Madrid, Spain | Full-time | Hybrid
AVIAREPS is looking for an experienced and commercially driven General Manager Iberia to support and help lead our operations across Spain and Portugal.
Based in Madrid, you will play a key role in driving business growth, managing strategic client relationships, and overseeing operational performance across the region. In addition to commercial leadership, you will act as a key legal and corporate representative for the company in Spain and, in the future, Portugal, with responsibility for people management, corporate governance, and business operations.
You will work closely with local teams in Madrid, Barcelona, Malaga, and other cities in the future, and in Portugal, while supporting the continued growth and development of AVIAREPS throughout the Iberian market.
Lead commercial initiatives and contribute to achieving regional business objectives.
Represent AVIAREPS at industry events, trade fairs, and networking opportunities.
Lead and coordinate participation in public and private tenders in Spain, Portugal, and multi-country opportunities.
People Leadership & HR Management
Ensure compliance with local labor legislation and employment practices.
Corporate Governance & Legal Representation




Serve as the legal representative of AVIAREPS entities in Spain and, in the future, Portugal.
Sign legal, corporate, and administrative documentation on behalf of the company.
Handle legal proceedings, employment-related claims, and external legal matters in collaboration with legal advisors where applicable. (Maintain strong compliance standards and ensure adherence to local regulations.
Define financial management, budgeting, forecasting, and reporting activities.
Monitor operational performance and ensure high service standards across the region.
You will be ultimately accountable for the company’s EBT performance and for generating the profitability required to deliver annual dividends to its shareholders.
5+ years of senior leadership experience within tourism, aviation, hospitality, travel services, or a related industry.
~ Experience with corporate governance, legal representation, or responsibility for regulated business operations.
~ Strong commercial and strategic mindset with demonstrated success in business development.
~ Financial acumen with experience supporting budgets, reporting, and finance operational decision-making.
~ Strong understanding of the Spanish travel and tourism market; Excellent stakeholder management and communication skills.
~ Fluent in Spanish and English; Portuguese is an advantage.
~ A senior leadership role with regional responsibility across Iberia.
The opportunity to influence both the commercial and operational success of the organization.
Hybrid working environment based in Madrid.
International exposure through a general network operating in over 70 countries.
If you are an experienced leader with a strong commercial mindset, a passion for people management, and a proven track record in the travel, tourism, aviation, or hospitality industry, we'd love to hear from you.
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