22 oct
|
Europcar Mobility Group
|
Comunidad de Madrid
22 oct
Europcar Mobility Group
Comunidad de Madrid
We are looking for a proactive and analytical E-Commerce Specialist to join our Iberian E-Commerce team, supporting the growth and performance of our digital channels across Spain and Portugal.
Key Responsibilities
1. E-Commerce Performance & Conversion Optimization
* Monitor and analyze key eCommerce KPIs, including traffic, conversion rate, bookings and revenue.
* Identify opportunities to improve online sales performance and customer experience.
* Prepare regular performance reports, providing actionable insights and recommendations.
* Support the implementation and monitoring of conversion optimization initiatives.
* Coordinate and validate local website and app content, to ensure alignment with commercial priorities.
* Support the execution of local and cross-border campaigns, promotional activities and digital merchandising initiatives.
* Coordinate content updates, landing pages and local personalization initiatives; and identify opportunities to improve content relevance 3. SEO & Local Digital Visibility
* Support the implementation of SEO initiatives to improve organic visibility and traffic.
* Coordinate the optimization of local business profiles through Google Business Profile.
* Monitor local search visibility, content accuracy and online reputation 4. CRM & Digital Marketing Coordination
* Analyze local CRM campaign performance and provide recommendations to improve customer engagement and sales.
* Collaborate with CRM and Digital Marketing teams to align campaigns with local commercial priorities.
* Support local customer personalization initiatives and campaign targeting. 5. Website Functionality & Customer Experience
* Regularly monitor website and app functionality,
identifying issues affecting the booking journey and customer experience.
* Coordinate incident reporting, follow-up and resolution with Group E-Commerce and IT teams.
* Participate in user acceptance testing (UAT) and validation of new functionalities. 6. Cross-functional Collaboration
* Work closely with local Sales, Marketing, Revenue Management and Product teams to ensure alignment with business objectives.
* Coordinate with Group and other countries e-Commerce teams on digital initiatives, platform developments and campaign execution.
* Support the implementation of new digital tools, features and commercial initiatives across Iberia. What We're Looking For:
*
Experience:
2
- 3 years in eCommerce, digital marketing or digital business support roles
* Analytics & Data: Strong analytical mindset with practical experience in Google Analytics 4, Excel and digital reporting tools. You don't just pull data-you translate it into actionable business recommendations
* Marketing Tech & CMS: Hands-on experience with Salesforce Marketing Cloud and familiarity with CMS platforms
* Growth & Optimization: Knowledge of SEO tools, Google Business Profile, digital campaign analysis, and a solid understanding of CRO, UX, and A/B testing.
* Soft
Skills:
Proactive, solution-oriented, and capable of working autonomously while effectively collaborating with cross-functional stakeholders.
* Languages: Fluent in English (Portuguese is a plus)
What we offer
* Permanent, full-time contrat
* Salary band: 26
- 28K + 5% variable
*
Benefits:
Ticket restaurant, life insurance, health insurance
* Professional growth and development oportunities
* Opportunity to work in an international environment with an industry-leading company #J-18808-Ljbffr
📌 E-Commerce Specialist (Comunidad de Madrid)
🏢 Europcar Mobility Group
📍 Comunidad de Madrid