About Hub OS

Hub OS is transforming how hotels operate. We’re not just another communication tool, we’re a comprehensive operations system that manages everything from housekeeping and maintenance to guest requests and interdepartmental workflows, all within a single platform.

Since 2015, we’ve helped 2,000 properties across 80 countries deliver exceptional guest experiences with maximum efficiency. Our clients include iconic brands like Accor, IHG, Minor Hotels, Hesperia World or Eurostars Hotels among others.

With headquarters near Barcelona and teams spanning the US, Australia, Japan, Singapore, and Thailand, we’re a truly general company with a collaborative culture.

Ready to shape the future of hotel operations? Join us!

️ About the role

Marketing is one of the best ways for us to grow, and we want to build it the right way. That’s why we’re looking for a Marketing Manager. Reporting to the VP of Growth, you’ll own marketing end to end: strategy, brand, demand generation, content, customer stories, sales materials and events.

Our goal is simple. We want more hotels to know us, trust us and ask for a demo. You’ll be responsible for building our brand and our visibility, turning that into inbound leads, and giving our Sales team the stories and materials that help them close deals faster.

This is a hands-on role. You’ll define the strategy, and you’ll also create, publish and measure the work yourself, using AI tools to move fast. You’ll be our first dedicated marketing lead with a global scope, with a clear path to lead a team as the company grows.

You’ll play a critical role in shaping how the hotel industry sees Hub OS.

Your mission:

Marketing Strategy & Brand

- Define and own the annual marketing plan, with clear goals, budget and calendar
- Define our ideal customer profiles, value proposition and positioning against competitors
- Build key messages for each type of customer and market
- Define our narrative style and tone of voice across all channels
- Own the brand guidelines and templates, so the whole company communicates in a consistent way
- Decide what we do in English and what we adapt to other languages and markets
- Follow what our competitors say and do, and share it with Sales and Product

Demand Generation & Visibility

- Own our website: landing pages, the path to “Book a demo” and continuous conversion improvement
- Lead our SEO strategy and our visibility in AI tools, so we are found and recommended when buyers search
- Own our presence on review and reputation sites such as HotelTechReport, G2 and Trustpilot, including a steady flow of new customer reviews
- Lead our LinkedIn strategy and company page
- Run email marketing and nurturing for leads who are not ready to buy yet
- Use paid channels in a focused way when they help amplify what already works
- Plan co-marketing activities with our technology and referral partners
- Organize our own webinars and online events when they make sense

Content Creation

- Create and run our blog, with a clear editorial line and a regular publishing rhythm
- Write white papers, guides and thought leadership content




- Create LinkedIn posts that get attention and move readers to act
- Produce our quarterly newsletter: product news, new features, partner and integration updates, spotlights on lesser-used modules and hotelier interviews
- Make sure every piece of content has a clear goal and a clear next step for the reader

Customer Stories & Sales Enablement

- Lead our customer success stories from start to finish: choose the hotel with Sales and Customer teams, contact the hotelier, run the interview, collect the data and write and design the story
- Collect testimonials and video quotes from happy customers
- Create and keep up to date the materials Sales uses in demos, events and meetings, such as decks, one-pagers and product sheets
- Work with Sales to understand what helps them win deals and shorten the sales cycle

Product Content & Adoption

- Review, edit and publish content for our Help Center, which is hosted in HubSpot. The Quality team owns the accuracy of the content, and you own the quality of the writing and the publishing
- Create content that explains the benefits of each module and feature, and how to set them up
- Produce product videos, including editing and AI voice-over
- Create campaigns and materials that help customers adopt modules they do not use yet, supporting upsell

Events & Trade Shows

- Be the owner of our trade shows and events from a marketing point of view, including the results
- Manage the relationship with event organizers: registration, event portal content and sponsorship options
- Own the stand design, merchandising, team outfits, catering needs and event materials
- Prepare pre-event meetings and outreach with the Sales team
- Measure the ROI of every event and recommend if we should continue or not
- Work closely with the relevant stakeholders who leads the production and logistics of each event

Data, HubSpot & Reporting

- Own the marketing setup in HubSpot: forms, workflows, email, lists, dashboards and attribution
- Define with Sales and RevOps what a qualified lead is, how leads are scored and how they are handed over
- Track and report on awareness (traffic, brand searches, LinkedIn growth, AI visibility), lead generation (inbound leads, demo requests, conversion by channel) and sales impact (content usage, customer stories, reviews, sales cycle)
- Find where visitors and leads drop off, and use data to decide what to do next
- Share clear reports with leadership: what works, what does not and what to change

Budget, Vendors & Tools

- Manage the marketing budget
- Choose and manage freelancers and agencies for specific projects, only when the impact is clear
- Own our marketing tools and AI stack, and keep looking for better ways to work

Cross-functional Collaboration

- Work closely with Sales,



Customer Services, Product, RevOps and Partnerships teams
- Align with regional teams across different time zones

Required qualifications:

- Proven experience in B2B marketing, ideally in SaaS or hospitality tech
- Experience building and running demand generation, from strategy to results
- Excellent writing skills in English, with the ability to create content that is clear, interesting and persuasive
- Hands-on experience with SEO and website optimization
- Experience with HubSpot and marketing automation tools
- Analytical mindset: comfortable with data, KPIs, attribution and reporting
- Daily use of AI tools for content, design, video and productivity
- Experience with LinkedIn as a B2B channel
- Basic design skills to create presentations, one-pagers and visuals with tools like Canva or Figma
- Experience with trade shows or events is a strong plus
- Fluent in English (written and spoken). Additional languages are a plus
- Organized and able to manage many projects at once
- Hospitality industry knowledge: understanding of hotel operations, is a strong plus

You’ll thrive in this role if you…

- Are ambitious and see this role as a big step in your career
- Enjoy being both the strategist and the one who gets things done
- Love telling a good story and turning it into real business results
- Make decisions with data, and are not afraid to test, learn and change direction
- Are curious about new tools and always looking for smarter ways to work with AI
- Enjoy talking to customers and learning what makes them successful
- Are proactive and take action without waiting to be asked
- Enjoy collaborating across teams, regions and time zones
- Value autonomy and ownership, and enjoy the freedom to prioritize
- Would like to grow into a leadership role and build a team in the future

What’s waiting for you? Impact & Growth

- Join a market leader that’s growing globally
- Build our marketing function from the start, with real ownership
- Work on projects that directly affect company growth
- A clear path to lead a marketing team as the company grows

Flexibility & Balance

- Flexible working hours that respect your personal life
- Choose your work style: office-based, hybrid, or fully remote
- A company culture that genuinely values work-life balance and well-being

Team & Culture

- Collaborate with a fun, cohesive, and diverse team
- Annual company offsite and team-building activities
- Work with talented professionals across multiple countries and time zones
- A supportive environment where ideas are heard and innovation is encouraged

Compensation & Benefits

- Competitive salary aligned with your experience, responsibilities and market standards
- Performance-based incentive plan tied to company and individual success
- Professional development plan

Our Commitment

- We’re an ethical company that guarantees equal opportunities for everyone
- We celebrate diversity and are committed to creating an inclusive environment for all employees
- We believe different perspectives make us stronger and innovation thrives in inclusive teams

📌 Marketing Manager (España)
🏢 Hub OS
📍 España