Experteer Overview
In this role you translate trade marketing strategy into concrete, consumer-facing activations for On Premise channels. You work closely with the sales team to co-develop plans, tailor activation concepts for strategic accounts, and manage the end-to-end execution in outlets. You connect marketing assets with field execution, measure impact, and learn what drives growth across bars, restaurants, and QSR. You are an ambassador for the Red Bull On Premise culture, delivering premium brand experiences. This is a hands-on, cross-functional role with clear impact on sales and brand perception.

Compensaciones / Ventajas
• Build activation plans with Large Strategic Retail (LSR) customers and translate segment strategy into programs.
• Co-develop activation plans with the sales organization and capture customer needs in proposals.
• Create tailored activation concepts to acquire new business and drive demand in existing accounts.
• Coordinate with Brand, Culture, Sports and Media Network to integrate consumer assets into plans.
• Own end-to-end activation execution: timing, materials, roll-out and follow-up with field teams.
• Develop and manage POS materials and activation toolkits from brief to outlet delivery.
• Manage agencies and suppliers for production and installation, ensuring quality, cost, and deadlines.
• Define and share activation standards and best practices across channels and regions.
• Define activation KPIs, track across programs, and report results clearly to sales teams and stakeholders.
• Analyze activation performance, learn what works, and feed insights into the planning cycle.
• Analyze On Premise data to identify trends and inform strategic decisions.




• Contribute to the annual On Premise Marketing business plan and manage activation budget.
• Be an active ambassador for the Red Bull brand and uphold premium image in activations.

Responsabilidades
• Minimum 3 years in Trade Marketing, Customer Marketing or Field Marketing, ideally in FMCG or beverages
• Mandatory experience in LSR with strategic management of large accounts
• Strong experience developing and executing strategic plans with large LSR accounts
• Knowledge of the On Premise channel (HORECA, restaurants, bars, clubs, QSR)
• Proven experience building and executing activation plans from concept to outlet
• Hands-on execution profile: managing POS, materials, agencies and timelines
• Experience collaborating with sales teams, key accounts and stakeholders
• Ability to lead teams and manage complex stakeholder environments
• Conflict management and resolution across customers, teams and cross-functional stakeholders
• Experience leading strategic initiatives in complex environments without direct people management
• Collaborative mindset and ability to work across cross-functional teams and external partners
• Proven experience developing and executing growth plans and driving business development
• Strong prioritisation and organisational skills with the ability to manage multiple programs
• Solid analytical skills to build KPIs, reporting and translate data into insights
• Highly autonomous with proactive ownership of projects and measurable impact
• Medium to advanced Excel and PowerPoint
• Willingness to work flexible hours during activations
• Travel 20-30%

Requisitos principales
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📌 Trade Marketing Specialist (Madrid)
🏢 Red Bull
📍 Madrid