Experteer Overview
In this role you translate complex AI features into clear, market-ready messaging for the Spanish legal sector. You lead GTM collateral, positioning, and product enablement, collaborating with Marketing, Sales, and Product. You’ll own content creation, webinars, and market intelligence to drive adoption and impact across launches. You’ll present in front of clients and prospects, shaping how Maite.ai speaks to the market. This role sits at the core of connecting product value with customers and growth.

Compensaciones / Ventajas
• Build and execute GTM collateral for Spanish product launches (emails, website updates, visuals, LinkedIn campaigns, webinars, in-product communications, ads)
• Own positioning and messaging for the Spanish market; translate perceived value into website copy, testimonials, landing pages, and brochures
• Develop and update sales tools (pitch decks, demo flows, objection handling, battlecards) and co-run product training for the Spanish sales team
• Own Spanish market insights: competitors, personas, buying dynamics; create and maintain Spanish battlecards and personas
• Create content pieces (articles, one-pagers, videos, emails, FAQs) supporting Maite.ai's narrative across channels
• Design, host and record webinars and product communications; comfortable front of camera




• Drive user education with targeted campaigns and in-app actions to activate features
• Define success metrics for product launches, build the framework, track and optimize impact

Responsabilidades
• Radical empathy for legal professionals; ability to understand user needs and frustrations
• Ability to translate AI complexity into user-centric solutions and benefits
• Outstanding storytelling and copywriting skills
• Comfort with presenting on camera (webinars, product communications)
• Builder mindset; capable of executing strategy, creating assets, and driving follow-through
• Proficiency with AI and marketing tools; daily use to enhance output
• Professional proficiency in English and Spanish; Spanish essential, English for cross-border collaboration
• Proven experience in B2B SaaS, ideally in Product Marketing or Strategic Marketing
• Strong organizational skills and ability to manage multiple projects concurrently

Requisitos principales
• 22 statutory vacation days + 6 extra Maite.ai special days
• Coverflex card for meal, transport, training, and childcare
• tech equipment budget (PC or Mac, monitor)
• home office setup budget
• coworking space budget
• regular in-person team gatherings

📌 Product Marketing Manager - Spain (Barcelona)
🏢 Doctrine
📍 Barcelona