E-Commerce Specialist (Madrid)

E-Commerce Specialist (Madrid)

22 oct
|
Europcar Mobility Group
|
Madrid

22 oct

Europcar Mobility Group

Madrid

We are looking for a proactive and analytical

E-Commerce Specialist

to join our Iberian E-Commerce team, supporting the growth and performance of our digital channels across Spain and Portugal. Key Responsibilities:

1. E-Commerce Performance & Conversion Optimization

Monitor and analyze key eCommerce KPIs, including traffic, conversion rate, bookings and revenue. Identify opportunities to improve online sales performance and customer experience. Prepare regular performance reports, providing actionable insights and recommendations. Support the implementation and monitoring of conversion optimization initiatives. Coordinate and validate local website and app content, to ensure alignment with commercial priorities. Support the execution of local and cross-border campaigns, promotional activities and digital merchandising initiatives. Coordinate content updates, landing pages and local personalization initiatives; and identify opportunities to improve content relevance 3. SEO & Local Digital Visibility

Support the implementation of SEO initiatives to improve organic visibility and traffic. Coordinate the optimization of local business profiles through Google Business Profile. Monitor local search visibility, content accuracy and online reputation 4. CRM & Digital Marketing Coordination

Analyze local CRM campaign performance and provide recommendations to improve customer engagement and sales. Collaborate with CRM and Digital Marketing teams to align campaigns with local commercial priorities. Support local customer personalization initiatives and campaign targeting. 5. Website Functionality & Customer Experience

Regularly monitor website and app functionality,



identifying issues affecting the booking journey and customer experience. Coordinate incident reporting, follow-up and resolution with Group E-Commerce and IT teams. Participate in user acceptance testing (UAT) and validation of new functionalities. 6. Cross-functional Collaboration

Work closely with local Sales, Marketing, Revenue Management and Product teams to ensure alignment with business objectives. Coordinate with Group and other countries e-Commerce teams on digital initiatives, platform developments and campaign execution. Support the implementation of new digital tools, features and commercial initiatives across Iberia. What We're Looking For:

Experience : 2 - 3 years in eCommerce, digital marketing or digital business support roles Analytics & Data : Strong analytical mindset with practical experience in Google Analytics 4, Excel and digital reporting tools. You don't just pull data-you translate it into actionable business recommendations Marketing Tech & CMS : Hands-on experience with Salesforce Marketing Cloud and familiarity with CMS platforms Growth & Optimization:

Knowledge of SEO tools, Google Business Profile, digital campaign analysis, and a solid understanding of CRO, UX, and A/B testing. Soft Skills:

Proactive, solution-oriented, and capable of working autonomously while effectively collaborating with cross-functional stakeholders. Languages:

Fluent in English (Portuguese is a plus!) What we offer

Permanent, full-time contrat Salary band: 26 - 28K + 5% variable Benefits: Ticket restaurant, life insurance, health insurance Professional growth and development oportunities Opportunity to work in an international environment with an industry-leading company

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📌 E-Commerce Specialist (Madrid)
🏢 Europcar Mobility Group
📍 Madrid

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