Experteer Overview

In this role you will drive growth by shaping CRM-driven lifecycle marketing and high-converting web experiences. You will transform customer data into segmentation, nurturing programs and automation, while optimizing websites and landing pages to boost lead generation.

You’ll partner with CRM, marketing automation and web tools to deliver measurable pipeline and revenue. This position combines strategic thinking with hands-on execution in a fast-growing EV charging company.

Compensaciones / Incentivos

- Define and execute CRM and lead nurturing strategies across the customer lifecycle (lead acquisition, conversion, retention, reactivation)
- Develop segmentation based on profiles, behavior, engagement, lifecycle stage and potential
- Plan and optimize email campaigns, automated journeys and workflows to improve engagement and conversion
- Activate existing database via reactivation, upselling and cross-selling opportunities
- Collaborate with Sales to define lead scoring, qualification criteria and lifecycle stages
- Monitor CRM performance and establish KPIs to measure impact on pipeline and revenue
- Manage and improve the CRM and marketing automation ecosystem
- Build automated campaigns, workflows and triggers based on user behavior and lifecycle stage
- Ensure integration between CRM, marketing automation, website, forms and lead channels
- Improve data quality, tracking and lead routing, automate processes to reduce manual work
- Manage website from a marketing perspective to support lead generation and conversion
- Create, update and optimize landing pages, pages,



forms and CTAs using Word Press
- Ensure integration of website forms with CRM and marketing automation
- Work with Design to translate campaigns into digital experiences
- Analyze website performance and user behavior to improve UX and conversion rates
- Implement A/B testing and CRO initiatives as appropriate
- Ensure consistency across paid campaigns, landing pages, forms, CRM and nurturing journeys

Responsabilidades

- 3–5+ years in CRM, lifecycle marketing, marketing automation, digital marketing or growth marketing
- Strong understanding of lead management, journeys, segmentation and marketing automation
- Proven experience using CRM data to drive conversion and results
- Hands-on with CRM platforms, email marketing tools and marketing automation
- Good knowledge of Word Press and ability to create/update simple landing pages
- Experience with forms, lead capture and CRM/marketing automation integrations
- Strong understanding of CRO, funnels and performance metrics
- Analytical mindset to monitor KPIs and translate data into improvements
- Strong project management and organizational skills, proactive in fast-paced environments
- Ability to collaborate with Sales, Product, Design, Creative and IT/Rev Ops
- Business English and experience in international settings
- Experience with open-source CRM platforms is a plus

Requisitos principales

- flexible working hours
- hybrid work schedule and half Fridays
- private health insurance
- flexible compensation tickets
- canteen discounts
- breakfast and lunch options

📌 Senior CRM & Web Specialist (Barcelona)
🏢 Wallbox
📍 Barcelona