As you think about your next bold career move are you ready to shape the future of digital marketing with data and AI? Start your journey with us
We are seeking an ambitious experienced Online Marketing Analytics Manager to join our Marketing Performance organization in Barcelona In this role you will lead and continue building a talented team of analysts drive our advanced analytics and AI agenda and turn complex data into strategic growth for our global business
Why eDreams ODIGEO
Join the worlds leading travel subscription platform
- We pioneered Prime the first and worlds leading travel subscription programme since launching in 2017
- Millions of Prime members every year across multiple markets
- 5 brands: eDreams GO Voyages Opodo Travellink and the metasearch engine Liligo
- This entire Prime experience is powered by a proprietary industryleading AI platform that delivers a smarter hyperpersonalised service and comprehensive travel experience globally to its members
- Diversity is our strength thats why our eDOers are coming from different nationalities from all continents 99 permanent contracts
- Prime members are subscribed to global travel gaining access to a comprehensive multiproduct offering for all their travel needsincluding hotels rail flights dynamic packages and car rental among others compounded by industryleading flexibility features and exclusive memberonly benefits
What you will do:
The Roles Key Responsibilities
As an eDOer you will have clear objectives exciting challenges and a transparent view of how your work directly contributes to our global company goals and our customers As our Online Marketing Analytics Manager you will be in charge of:
Shaping the Strategy: Define and execute the analytics and reporting strategy for our online marketing campaigns ensuring longterm value generation through deep actionable insights and datadriven decisionmaking Pioneering AI amp;
Automation: Champion the strategic adoption and implementation of AI within our marketing analytics ecosystem You will leverage predictive modeling and intelligent automation to transform raw data into forwardlooking insights keeping us at the absolute cutting edge of marketing innovation Driving Innovation: Design track and analyze experiments while helping build a continuous test and learn agenda across marketing channels Leading amp;
Mentoring: Manage a team of analystsleading supporting coaching and guiding them You will set clear expectations and ensure they are fully equipped to succeed by providing them with the necessary business context tools and handson guidance to deliver robust highimpact insights Solving Complex Business Problems: Translate complex business questions into functional analyses Extract manipulate and model data from diverse sources using Python R or SQL and collaborate with stakeholders to bring your insights to life Performance Reporting:
Report on overall campaign performance to senior management evaluating success and delivering clear insights from multiple analytical angles
How you will do it
Our Ways of Working and Core Mindset
Stakeholder Collaboration: Deeply understand business requirements by working closely with key stakeholders combining their needs with your deep knowledge of digital marketing analytics and statistics to build bestinclass practices ImpactDriven Prioritization: Effectively prioritize projects and requests to drive consistent progress against our Objectives and Key Results OKRs Agile Execution: Work and adapt in a fastpaced agile and lean environment focused on delivering continuous value to our customers Strategic Focus: Manage multiple selected projects simultaneously without losing sight of the big picture Culture of Growth: Empower and develop junior team members fostering a supportive environment and contributing positively to our shared growth mindset
What you need to succeed:
Your Profile Skills and Experience
Bring your unique perspective speak up and offer disruptive solutions You will have the opportunity to learn grow and make a real impact on our business Here is what we are looking for:
Core Requirements:
Education: Degree in a quantitative or technical field such as Statistics Mathematics Physics Computer Science Engineering or a related discipline Analytical Mindset: Excellent analytical thinking with fluency in data analysis and a proven ability to translate complex data into compelling stories data storytelling Curiosity amp;
Proactive Ownership: Naturally curious and highly proactive with a relentless drive to dig beneath the surface solve complex business challenges and take full ownership of endtoend outcomes Business Acumen: Exceptional business intuition and contextawareness Proven track record of grounding analysis in core business metrics and translating goals into actionable strategies that prioritize real trading impact over technical complexity Proven Track Record: Solid professional experience in digital marketing analytics roles with prior experience mentoring or managing other analysts
Technical Toolkit:
Strong proficiency in writing SQL queries to extract and manipulate data Experience or knowledge working with Python R or similar programming languages for data manipulation and statistical analysis Experience building dashboards using data visualization tools eg Looker StudioDataStudio Tableau PowerBI Statistical Foundation:
A solid understanding of statistical techniques for interpreting summary metrics assessing confidence intervals and conducting hypothesis testing AB testing Soft Skills: Exceptional communication organizational and problemsolving skills with a keen attention to detail You are highly collaborative and thrive on giving and receiving feedback Language: Fluency in English both written and verbal
Good to have
Domain Expertise: A strong understanding of digital marketing and marketingadtech ecosystems including tracking conversion funnels and core marketing KPIs Agile Frameworks: Familiarity working within agile or lean frameworks Advanced Marketing Methodologies: Exposure to Marketing Mix Modeling MMM Causal Inference or multitouch attribution frameworks AI amp;
ML Applications: Practical experience applying machine learning algorithms or AI tools to marketing problems eg customer lifetime value modeling predictive churn automated insights
Whats in it for you?
The best talent deserves the best benefits
A rewarding Compensation package Prime Plus membership competitive salary and benefits package including adaptable benefits performancebased bonuses birthday day off discounts and partnerships relocation support and premium equipment with rolebased selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycle Continuous learning to fuel your growth and explore new horizons Learn and grow with free Coursera access soft skills workshops tech training leadership development and more Plus enjoy a great onboarding program Grow opportunities to empower your career and unleash your potential Personalised career paths and the eVOLVE Program will help you discover grow and thrive Internal mobility opportunities let you pursue horizontal career changes and promotions Your Wellbeing is our priority Embrace Freedom and Flexibility At eDO we value flexibility employee care and transparency We offer a hybrid homeoffice model focused on outcomes Youll be able to find the right workpersonal life balance that suits you best Work hard party hard We believe in having fun and connecting with colleagues Join eDO for afterwork events padel tournaments parties and more Create communities based on your passions like sports and music Come to work as you are with no dress code and enjoy free fruit coffee and tea at our offices Enjoy a dynamic and healthy environment Be innovative take risks and share your ideas Our diverse and openminded teams support high performance learning and growth Youll work in an Agile mindset environment with recognition at our core
Wanna take a peek into what its like to work at eDO? Follow us on LinkedIn and discover more about life at eDO
If you are ready for a career opportunity with unmatched benefits continuous learning and a supportive worklife balance look no further Take your career to new destinations by applying now and help our diverse inclusive and passionate team shape the future of travel