Position Overview

Are you passionate about transforming marketing delivery at scale? We are looking for a strategic and operational leader to establish and lead our integral Marketing Hub as a cornerstone of dormakaba's marketing transformation journey.

As Marketing Hub Lead , you will build and lead a new in-house agency capability that delivers high-quality, efficient, and scalable marketing services across global markets. This is a unique opportunity to shape a global function from the ground up, bringing together teams, services, and processes under a unified operating model.

You will drive operational excellence, optimize resources, leverage automation and AI-enabled solutions, and support the successful implementation of our operating model. The role requires a strong operational leader who understands how to build and scale delivery organizations, drive productivity, and create sustainable service models that generate measurable business impact.

What you will do

- Lead and scale the global Marketing Hub, ensuring the high-quality delivery of campaigns, content, creative assets, digital operations, channel publishing, and performance reporting against agreed service levels and stakeholder expectations.
- Establish standardized service models, governance, workflows, quality standards, and continuous improvement routines, while actively managing demand, capacity, resource allocation, budgets, productivity, and operational performance.
- Partner with Marketing managers, Centers of Excellences, global and regional marketing teams, markets,



and commercial leaders to translate standards and business demand into clear, prioritized, and executable delivery plans.
- Drive the adoption of marketing technology, workflow tools, automation, and AI-enabled production methods, while transitioning suitable services into the Hub, optimizing supplier usage, and building capabilities based on recurring demand and business value.
- Bring suitable marketing services in-house, optimise the use of external partners, and expand the Hub’s capabilities in response to business needs.
- Build and develop a high-performing Marketing Hub team by setting clear expectations, strengthening leadership capabilities, supporting professional growth, and fostering engagement and accountability.
- Drive transformation initiatives aimed at increasing operational effectiveness and achieving significant productivity gains over time.

What we require

- 10+ years of progressive experience in marketing, advertising, communications, marketing operations, operational agency leadership, shared services, marketing hubs, or global delivery models.




- At least five years of senior leadership experience managing multidisciplinary teams and leading other leaders within a complex, international environment.
- Proven experience leading high-volume, multi-channel marketing execution, together with strong expertise in capacity planning, resource utilization, service governance, operational KPIs, budget management, and continuous improvement within a scaled delivery environment.
- A strong track record of using automation, AI-enabled solutions, and digital tools to improve operational efficiency, productivity, and service quality.
- An influential and confident leadership style, with the ability to motivate diverse teams, establish accountability, navigate cultural differences, and lead effectively through change.
- Excellent stakeholder management and communication skills, with the ability to influence senior leaders, resolve competing priorities, manage escalations, and translate strategy into actionable delivery plans.
- Fluency in English.
- A minimum of a bachelor’s degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field is required.

What we offer

- Best opportunities in a globally operating company valuing diversity, inclusion, sustainability and mutual trust.
- Flecible remuneration package (including childcare, transport and restaurant ticket).
- Health insurance.
- Hybrid working model and flexible schedule.
- Employee referral program and regular team-building events.

Who we are

Work in a place where you matter – apply now!

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📌 Marketing Hub Lead (Madrid)
🏢 dormakaba España
📍 Madrid