Purpose & Overall Relevance for the Organization:

- Lead the wholesale business across Iberia, driving sustainable growth, market share, profitability and brand desirability across all customer channels.

- Own the commercial strategy and performance of the wholesale portfolio, ensuring alignment with adidas’ long-term business priorities and Game Plan.

- As a member of the Iberia SteerCo, contribute to shaping the overall business strategy and key growth decisions for the zone.

- Lead and develop a high-performing sales organization, fostering a culture of accountability, collaboration, diversity, equity, inclusion and continuous development.

Key responsibilities:

Commercial Leadership :

- Define and execute the wholesale strategy for Iberia, ensuring sustainable growth, profitability and market share expansion.

- Own wholesale business performance across all customer segments and channels.





- Driving business planning, forecasting, investment management, and commercial excellence across the customer portfolio.

- Identify market opportunities, competitive trends and growth initiatives to strengthen adidas’ market position.

Customer & Business Development :

- Oversee all strategic and key accounts across Iberia.

- Build and maintain executive-level relationships with key customers and partners.

- Lead top-to-top engagements, annual negotiations, and joint business plans.

- Drive omnichannel growth and strengthen adidas’ position as a preferred strategic partner.

Organizational Leadership :

- Lead, coach and develop the Sales Directors and

📌 Senior Director Wholesale Iberia (Zaragoza)
🏢 Adidas
📍 Zaragoza