London, United Kingdom

Barcelona, Spain

Madrid, Spain

Full time

J-84661

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

What You'll Do:

- Support the development of compelling, client-focused proposal narratives and bid responses

- Write proposal content, executive summaries, case studies, and presentation materials that effectively communicate our value proposition.

- Help transform client requirements, business challenges, and insights into clear and persuasive messaging.

- Contribute to proposal storytelling, ensuring content is engaging, structured, and strategically aligned.

- Research client industries, brands, competitors,



and market trends to strengthen proposal positioning.

- Develop content that highlights our capabilities, expertise, creative thinking, and operational excellence.

- Ensure consistency of brand voice, messaging, and narrative quality across proposals and pitch materials.

- Support the creation and maintenance of proposal content libraries, credentials, templates, and case studies.

- Assist in reviewing RFPs and ensuring proposal content addresses client requirements and evaluation criteria.

- Proofread and refine proposal content to ensure clarity, accuracy, and editorial excellence.

- Collaborate with Creative, Production, Sales,

📌 Proposal Narrative Strategist (Madrid)
🏢 American Express Global Business Travel
📍 Madrid