WHO WE ARE We’re not a typical health clinic. Cerebral Health is a patient-centered neurological care organization dedicated to helping people who have not found answers through conventional treatment. We provide innovative, non-invasive therapies designed to improve neurological function, enhance quality of life, and deliver meaningful, lasting outcomes for our patients. We’re building an in-house team that owns outcomes, not just outputs. That means the people we hire aren’t task-completers — they’re operators who understand that the quality of their work directly affects whether a patient walks through our door and gets the help they need. THE ROLE Own the paid acquisition engine across two brands This isn't a role where you run campaigns and report impressions. You own the full paid acquisition function across Google and Meta for Cerebral Health and Magnolia Hyperbarics — and you're accountable for one thing: qualified patient bookings at a measurable cost. You'll inherit an account with a proven track record — 4.17x exam ROAS, 15.6x treatment plan ROAS — and your job is to protect, optimize, and scale that performance. You monitor spend daily, test creative systematically, coordinate across CRM and web, and report in business terms. Revenue influenced. Not impressions delivered. Our marketing performance is a direct reflection of patient volume. When you do your job well, more patients get access to life-changing treatment. That’s the standard we hold ourselves to
- and the one we’re hiring for. WHAT YOU’LL BE DOING Day-to-day, here's what this looks like. Google Ads
• Manage all Google Search campaigns across intent stages: education, evaluation, and local.
• Monitor keyword performance daily — pause underperformers, scale winners.
• Manage bidding strategies, quality scores, and ad copy A/B tests.
• Ensure conversion tracking is accurate and all events are firing correctly in GA4 and GHL. Meta Ads (Facebook & Instagram)
• Run the full funnel: TOF prospecting, MOF warm retargeting, BOF high-intent retargeting.
• Brief the creative team on ad-specific assets — format, hook direction, CTA, and compliance requirements.
• Run structured creative tests with clear hypotheses: one variable at a time.
• Monitor frequency,



relevance scores, and audience fatigue — adjust before performance drops. Performance Reporting
• Track and report weekly qualified clinic consult volume against the 16-per-week target, flagging shortfalls immediately.
• Report ROAS at the exam level and treatment plan level — not just cost-per-lead.
• Maintain the weekly paid channel scorecard.
• Flag performance issues within 48 hours and escalate to the Marketing Manager with a recommended action.
• Submit budget adjustment recommendations with data-backed rationale. Cross-Channel Coordination
• Coordinate with the CRM Specialist to ensure ad leads are entering the correct GHL sequences.
• Coordinate with the Web Developer and Designer on landing page iterations and A/B tests.
• Maintain consistent UTM parameters and ensure attribution accuracy across all campaigns.
• Other related duties as assigned. YOU'D BE A GREAT FIT IF...
• You've actually managed Google Search campaigns. Minimum 3 years of hands-on experience managing Google Search Ads — not just Smart Campaigns or broad-match campaigns. You know how to work with search intent, negative keywords, bid strategies, and campaign optimization.
• You know Meta beyond boosted posts. Minimum 3 years of hands-on Meta Ads experience, including custom audiences, lookalikes, retargeting, and campaign optimization.
• You can look at a dashboard and tell us what actually matters. You know how to interpret campaign data and explain performance in plain business language — what is working, what isn't, why it matters, and what should change next.
• You understand why someone searches, not just what they search. You can distinguish between informational, evaluation, and transactional keyword intent and use that understanding to guide campaign structure and targeting.
• You know when tracking is lying to you.



You have hands-on experience with conversion tracking and understand how Meta Pixel, CAPI, and GA4 work together to measure performance accurately.
• You can work inside GoHighLevel without needing to be handheld. You're comfortable building, troubleshooting, and optimizing GHL automations, workflows, and pipelines — not simply using the platform at a basic level.
• You understand the extra rules that come with healthcare advertising. You're familiar with healthcare and regulated-industry advertising policies and know how to develop compliant ad copy without compromising the message.
• You catch the details other people miss. You're analytical, organized, detail-oriented, and comfortable managing campaign data, testing, reporting, and optimization without letting execution quality slip.
• You can manage multiple accounts without everything becoming reactive. You know how to prioritize across multiple brands, stay organized, and maintain consistent execution and performance. Preferred:
• You've worked with TikTok Ads. Experience managing and optimizing TikTok advertising campaigns is a plus.
• You've advertised healthcare or medical services before. Experience working with health clinics, allied health practices, or medical-service brands is strongly preferred. WHAT YOU'LL GET We take care of the people who take care of our patients.
• Paid Time Off — Recharge so you can perform at your best. We respect the time you take away from work.
• Sick Days — When life happens, it happens. Take the time you need to recover without the pressure.
• Fully Remote — Work from the Philippines with a team spread across time zones — autonomy and flexibility built in.
• Real Growth — This is a growing organization. As both brands scale, so do the opportunities for the people building them.
• A Team That Cares — We hire people who are bought into the mission. You'll work alongside others who understand why the work matters, not just what the work is.
• A Greater Mission — Every qualified booking you drive is a patient who gets access to treatment that could change their life. That's not marketing copy — that's the reality of what we do.

📌 Paid Ads Specialist (España)
🏢 Cerebral Health (formerly Norcal Brain Center)
📍 España