Overview

As CRM Specialist – Audience Strategy, you drive data-driven, multichannel campaigns to grow engagement, revenue and loyalty across the Amplifon network. You’ll shape customer segmentation, lifecycle campaigns and loyalty programs in collaboration with the Corporate team and store networks. Your work impacts customer experience across Whats App, email, in-store touchpoints and the Amplifon App. This role sits at the intersection of marketing, data analytics and network growth, offering hands-on impact at scale.

Compensaciones / Beneficios

- hybrid working policy
- remote work up to 6 days per month
- career development and talent engagement
- integral leading brand
- diverse international team
- professional recognition

Responsabilidades

- Develop customer segmentation and targeting strategies with data-driven guidance for campaign planning
- Monitor engagement and conversion patterns to optimize CTAs across the customer journey with CRM, Call Center, and REX teams
- Execute behavior- and lifecycle-based campaigns across Whats App, email, store calls, and the Amplifon App, including personalized promotions
- Co-develop customer engagement and loyalty strategies with the Corporate team
- Manage and optimize loyalty, referral, and Member-Get-Member programs, including the Amplifon App journey
- Lead CRM activities for store openings, relocations, and network development initiatives




- Coordinate CRM execution, database migration quality checks, and communications across the store network
- Lead CRM reporting on database growth, customer contactability, and campaign contribution, including MGM and Pioneros
- Analyze campaign results and monitor Go Pack performance to drive continuous improvement

Requisitos principales

- Bachelor’s or Master’s degree in Marketing, Economics, Business Administration or related fields
- 2–4 years of experience in CRM, Customer Marketing or Campaign Management
- Knowledge of customer segmentation, lifecycle marketing, customer journey mapping and personalized multichannel campaigns
- Strong analytical skills with experience in campaign performance monitoring, KPI reporting and customer behavior analysis
- Good command of Excel; knowledge of BI tools is a plus
- Familiarity with CRM platforms, marketing automation tools and channels such as email, Whats App and mobile apps
- Ability to coordinate CRM initiatives and collaborate with cross-functional teams including Corporate, CRM, Call Center and Retail
- Customer-centric mindset, proactive approach, strong organizational and communication skills, attention to detail and English proficiency

- Customer-centric mindset
- Proactive
- Strong communication
- CRM platforms
- Marketing automation tools
- Excel

📌 GAES CRM Specialist (Barcelona)
🏢 Amplifon
📍 Barcelona