Overview

As CRM & Web Manager, you will own CRM, lifecycle marketing, and website optimization to turn our customer data into growth. You’ll shape segmentation, lead nurturing, and automated journeys to boost engagement and revenue, while ensuring landing pages and forms convert at a high rate. You’ll work cross-functionally to translate campaigns into compelling digital experiences and drive measurable results. This role combines strategic thinking with hands‑on execution in a fast-paced, international context.

Compensaciones / Beneficios

- Flexible working hours
- Hybrid work schedule and half Fridays
- First-class private health insurance
- Versátil compensation tickets (transport, childcare, meals)
- Discounted canteen meals
- Diverse breakfast and lunch options

Responsabilidades

- Define and run CRM and lead‑nurturing programs across the customer lifecycle
- Develop segmentation strategies by profile, behavior, lifecycle stage and potential
- Plan and optimize email campaigns, automated journeys, and workflows
- Identify opportunities to reactivate, upsell, and cross-sell within the existing database
- Collaborate with Sales to define lead scoring and lifecycle stages and ensure handover
- Monitor CRM KPIs to quantify impact on pipeline and revenue
- Manage and improve the CRM and marketing automation ecosystem
- Build campaigns and triggers based on user behavior and lifecycle stage
- Ensure CRM, marketing automation, website, and forms integrations are seamless
- Improve data quality,



tracking, and lead routing to reduce manual work
- Oversee website marketing from a lead-generation perspective
- Create and optimize landing pages, web pages, forms, and CTAs in Word Press
- Integrate website forms with CRM and automation platforms
- Work with Design to convert value propositions into digital experiences
- Analyze site performance and user behavior to boost conversion
- Lead CRO initiatives and A/B tests and ensure consistency across campaigns

Requisitos principales

- 3–5+ years in CRM, lifecycle marketing, marketing automation, or growth marketing
- Strong knowledge of lead management, journeys, segmentation, and automation
- Proven ability to use CRM data to drive conversions
- Hands-on experience with CRM platforms and email marketing tools
- Solid Word Press knowledge for creating/updating landing pages
- Experience with forms, lead capture, and CRM/automation integrations
- Strong understanding of CRO, digital funnels, and performance metrics
- Analytical mindset with KPI-driven decision-making
- Project management and organization in a fast-paced environment
- Ability to collaborate with Sales, Product, Design, Creative, and IT/Rev Ops teams
- Business English and international work experience
- Experience with open-source CRM is a plus

- Analytical mindset
- Proactive and hands-on
- Cross-functional collaboration
- CRM platforms
- Email marketing tools
- Marketing automation

📌 CRM & Web Manager (Barcelona)
🏢 Wallbox
📍 Barcelona