Overview

As Digital PR Manager for European Markets, you will adapt Preply’s global PR playbook to Spain and France, driving visibility and trust in Google Search and LLM-driven discovery. You’ll own end-to-end DPR operations across ES and FR, coordinating with cross-functional teams to build an authority moat. Your campaigns and link-building work will strengthen domain authority and reputation across European platforms. This role combines market insight with disciplined execution to support growth in a fast-moving, global-ed Tech landscape. You’ll play a key part in shaping how Preply is seen as a trusted, preferred learning platform.

Compensaciones / Beneficios

- monthly lessons allowance
- Learning & Development budget
- health insurance
- relocation package to Barcelona hub
- mental health support platforms
- Gympass wellness access

Responsabilidades

- Drive visibility improvements in Google Search and LLM-driven discovery for ES and FR
- Own end-to-end Digital PR & Reputation playbook and operations for Spain and France
- Design and run data-driven DPR campaigns and link magnet initiatives
- Manage online reputation across European platforms and coordinate timely responses




- Lead agency relationships and manage market-level budgets with KPI-driven oversight
- Collaborate with Content, SEO, Brand, and Product to localize integral assets
- Track market shifts, algorithm changes, LLM behavior, and competitor moves; adjust tactics
- Contribute to playbook development by sharing learnings and best practices across markets

Requisitos principales

- 5+ years in Digital PR, earned media, or online reputation with measurable impact
- Experience owning or contributing to multi-market strategies and adapting playbooks
- Solid understanding of how earned coverage, link acquisition, and reputation signals affect Google rankings and LLMs
- Proven ability to manage agency relationships and budgets with clear scope and delivery tracking
- Collaborative and able to align cross-functional teams around campaigns
- Critical thinker who thrives in volatile markets and maintains disciplined execution
- Experience in ES and FR markets; Spanish language requirement

- collaborative by default
- critical thinking
- disciplined execution
- data-driven DPR campaigns
- link magnet design and execution
- SEO basics and Google Search visibility

📌 Digital PR Growth Manager (European Markets) (Barcelona)
🏢 Preply
📍 Barcelona