Senior Product Owner
- Consumer and Customer Segmentation"You care about making a positive impact in the world. A job at IKEA is so much more than home furnishings. You are a visionary product leader with a strong passion for customer-centric marketing communication. You turn marketing technology trends into practical solutions that resonate with customers. If you thrive in agile environments and enjoy learning and growing, this is an opportunity to make a difference.
You lead by example, live IKEA's culture and values, and build strong relationships across the organisation. We are looking for an experienced Product Owner or Senior Product Owner with at least five years of leadership experience guiding and mentoring product professionals.
You can create a clear product vision, navigate complex challenges in Agile or DevOps environments, and use data to make sound decisions. Adobe Experience Platform expertise:Practical experience developing, managing or activating audiences and segments in Adobe Experience Platform. You know how customer data and insights become actionable segments for personalised marketing and customer experiences.
Experience working with Engineering, Data Analytics and Design in Agile ways of working, using tools such as Jira and Confluence.
Strong communication and negotiation skills, with the ability to work effectively with marketing teams, data scientists, engineers, business partners and senior leaders.
Data analysis & interpretation:Analytical ability to interpret market data, customer insights and campaign performance metrics, informing product decisions and identifying segmentation opportunities.
Agile methodologies:Practical experience with Scrum or Kanban, enabling efficient, value-focused product development.




UX & customer journey mapping:Technical understanding that bridges business needs and implementation across marketing automation, CRM, Adobe Experience Platform and data infrastructure.
Prioritisation & roadmap planning:A day in your life with usAs Senior Product Owner for Customer Segmentation, you will enable data-driven decisions at scale, helping IKEA teams make smarter choices, optimise investment and deliver customer experiences. The role supports our commercial agenda, growth and visitation through actionable segments and marketing excellence.
You will lead MarTech SaaS applications and co-create digital solutions with data and machine learning experts, business partners and customers. This is an opportunity to act as a senior leader, represent our area and become IKEA's voice and knowledge leader for segmentation. Research co-worker needs and business opportunities through quantitative and qualitative data, benchmarking and industry insight. Work with Engineering, Data and business stakeholders to turn consumer insights and target groups into clear, actionable segments, including through Adobe Experience Platform.
Help teams activate segments across touchpoints, measure outcomes and continuously improve quality, usability and impact.
Together as a teamAt Group Digital, Marketing & Loyalty, we set IKEA's digital agenda and help the organisation stay responsive in a changing world. Through innovation, collaboration and commercial focus, we create digital products and services that connect us with customers.
Marketing Strategy & Planning is a cornerstone of this transformation. We enable teams with digital marketing capabilities that improve the co-worker and customer experience. In line with our value of togetherness, we believe the best way to collaborate and co-create is when we meet in the office. We therefore expect you to spend the majority of your time in the office."Senior Product Owner"In this recruitment there is no relocation support provided by IKEA;

📌 Senior Technology Product Owner (España)
🏢 IKEA
📍 España