MADRID GENERAL OFFICEFull timeRJob LocationMADRID GENERAL OFFICEJob DescriptionPassionate about growing brands through creators, culture, and conversation? We're building a new Influencer & Community team within our Brand organization
- and you'll be at the heart of it, playing a central role in how our brands come to life through creator partnerships, relevant content and real consumer conversations across Spain. As Influencer & Community Manager you'll own end-to-end influencer partnerships, strategy and execution
- from insight generation and talent selection to content delivery and performance optimisation
- driving brand relevance, trust, and measurable impact across P&G;'s portfolio. Alongside this, you will also ensure these creator-led moments continue to live beyond campaigns, contributing to ongoing conversation, advocacy, and community engagement across platforms like TikTok, Instagram, YouTube, and Reddit. Working closely with Brand, Media, and PR teams, you'll bring general strategies to life in a way that is locally relevant, culturally sharp, and built to perform. You'll also help shape how we use cutting-edge tools and AI to unlock the next generation of brand building. on role for someone who understands creator culture, platform dynamics and how to turn content and conversation into growth.

What You'll Do
Influencer & Creator Strategy & ExecutionLead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidanceIdentify, vet and onboard creators across tiers (micro, macro, celebrity, experts)Build and manage relationships with creators, agents, and talent partnersOwn campaign delivery end-to?end:



briefing, content, rollout, budget management with ROI focus, performance analysis and optimisationCommunity Engagement & AdvocacyEngage with audiences across key platforms, bringing campaigns to life through real?time conversation and turn creator content into ongoing engagement and advocacyMonitor sentiment, manage risks and elevate issues where requiredDevelop and maintain community guidelines, response frameworks, and escalation protocolsDrive UGC and advocacy programmes, encouraging participation and amplifying consumer voicesContent & Social Ecosystem IntegrationCollaborate with Brand and Creative teams to shape social?first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystemIdentify high?performing content for cross?native content formats and support creation of low?fi, socially native reactive content where neededSocial Listening, Trends & InsightsMonitor social conversations, trends, and competitor activityLeverage social listening and AI tools (e.internal tools, platform dashboards) to generate insightsTranslate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teamsGovernance,



Compliance & Best PracticesEnsure all content and partnerships align with brand guidelines, platform best practices, and Spain advertising regulationsProvide guidance to internal teams and creators on disclosure and compliance standardsWhat

we offer
you:Competitive salary + flexible benefits.
Health insurance, pension plan, and life insurance.
Relocation support if needed . Meaningful work from Day 1: The opportunity to work with some of the world's most recognized consumer brands and help shape how they connect with the next generation of consumers.
Flexibility: We operate a flex at work approach, with flexibility built into the role. Our teams spend 3 days of their week collaborating in our offices. This is balanced with 2 of their days spent on focused work which most tend to do from homeThis role is based in our Madrid Office in Alcobendas. Job QualificationsWhat you'll bringExperience in influencer marketing, creator partnerships, or social media. Exposure to health/beauty, or consumer brands is an advantageProfessional proficiency in spoken and written Spanish and English.
Proven record of managing end?to?end influencer campaigns, from briefing through to reportingStrong understanding of the Spain creator landscape and platform dynamicsAbility to connect creator storytelling with broader brand engagementData?driven mindset, with the ability to analyze performance and optimize campaignsExperience managing budgets and delivering measurable results (engagement, awareness, conversion)Ability to balance strategic thinking with hands?

📌 Influencer & Community Growth Strategist (España)
🏢 P&G
📍 España