Our client, a fast-growing eCommerce company in the Health Care space is seeking a commercially minded Creative Director to lead the creative function across our ecommerce business. This role will own the complete creative direction of the brand across paid advertising, website and landing pages, email, organic social media, marketplaces, product launches, and other customer-facing channels. The Creative Director will be responsible not only for maintaining a strong and consistent brand identity, but also for improving commercial performance. The primary objective of the role is to develop creative strategies and assets that increase conversion rates, improve advertising performance, strengthen customer engagement, and support profitable growth. This is a hands-on leadership role for someone who can combine creative judgement, customer insight, performance data, and strong team management. Improve Ecommerce Conversion Performance Turn customer insights, performance data, and competitor research into clear briefs and testable concepts. Establish a structured process for creative testing and optimisation. Lead Performance Creative Strategy Own creative strategy across paid social, video, display, and other acquisition channels. Ensure sufficient creative volume and variation for testing and scaling. Use performance data to identify, improve, and scale winning concepts. Balance direct-response effectiveness with strong brand presentation. Collaborate with ecommerce, UX, development, copywriting, and CRO teams on improvements and testing. Ensure consistency between advertising and onsite customer experience. Own Brand Creative Across All Channels Maintain a consistent creative direction across paid media, website, email, organic content, marketplaces, packaging,



and launches. Develop practical brand guidelines that support quality, consistency, and speed. Ensure creative work reflects the brand's positioning, audience, and commercial goals. Raise the overall standard of design, copy, video, photography, and storytelling. Protect brand consistency while encouraging experimentation. Lead and develop designers, editors, creators, copywriters, freelancers, and agencies. Set clear responsibilities, quality standards, workflows, and performance expectations. Build a culture of accountability, speed, collaboration, and continuous improvement. Ensure projects are delivered on time and aligned with business priorities. Improve output and efficiency while maintaining quality and brand consistency. Manage creative budgets and external resources effectively. Develop creative strategies for product launches, promotions, seasonal campaigns, and major events. Coordinate creative production across paid media, website, email, marketplaces, and organic content. Lead creative concept development and campaign planning. Partner with growth, marketing, ecommerce, product, customer service, and leadership teams. Analyse creative performance using advertising, website, email, and marketplace data. Present creative strategies, results, challenges, and recommendations to senior leadership.



Ensure the creative team remains focused on work that has the greatest commercial impact. Key Performance Indicators Advertising creative performance. Return on advertising spend. Creative testing volume and testing velocity. Percentage of creative tests producing meaningful improvements. Email engagement and conversion performance. On-time completion of creative projects. Brand consistency and quality across channels. Performance and development of the creative team. They can confidently lead a team, evaluate creative work, interpret performance data, and collaborate with commercial stakeholders. They use customer insight, brand strategy, testing, and business results to make decisions. Significant experience in a senior creative leadership role within ecommerce, DTC, retail, consumer products, or a performance-focused agency. Demonstrated experience improving conversion and advertising performance through creative strategy. Strong understanding of ecommerce customer journeys, product pages, landing pages, paid social, email, and organic content. Strong portfolio demonstrating both brand-building and performance-focused creative work. Experience creating and evaluating direct-response advertising concepts. Ability to interpret creative, advertising, and ecommerce performance data. Strong understanding of design, copywriting, video, photography, content production, and visual storytelling. Experience managing multiple projects, deadlines, stakeholders, and production partners. Experience with Meta, TikTok, YouTube, Amazon, Shopify, and email marketing platforms. Experience producing user-generated content, creator-led advertising, product demonstrations, and testimonial creative. Experience managing exte

📌 Creative Director, Branded Content (España)
🏢 ScaleJet
📍 España