Blue is an ecosystem of 60+ successful PaaS and SaaS brands working together across 22 European countries to provide its 3.5 million SMB customers with everything they need to succeed online by offering best-in-class expertise and services. Company team.
Blue hub is a new internal startup within the team.
Blue brands. Blue's brands are a mix of traditional hosting businesses that offer services from domain names, email, shared hosting, e-commerce, and server hosting solutions and, as specialist SaaS providers, adjacent products such as compliance, marketing tools, and team collaboration products. This broad product offering makes it a one-stop partner for online businesses and entrepreneurs across Europe. Role As a Marketing & Growth Strategist , you will define and execute the communication, engagement, and conversion strategy for the Hub from inside a small cross-functional squad. You will own the full growth lifecycle across the Hub surface
- from understanding user behaviour, to shaping cross-brand journeys, to designing notifications, in-product messaging, and conversion experiments that drive activation, engagement, and long-term adoption. Blue ecosystem experience by building trust, relevance, and measurable product engagement across brands. You will work closely with Product, Data, and Engineering to identify opportunities, define hypotheses, launch experiments, measure outcomes, and continuously improve performance. Translate product capabilities and cross-brand use cases into clear, crisp customer?brand notifications, in?Define hypotheses,



run A/B tests, analyse results, and scale what works. Data?driven optimisation: brand adoption. Growth tooling & AI: Use analytics, automation, and AI?assisted tools to support experimentation, segmentation, personalisation, copy iteration, and performance analysis. Partner closely with Product and Data on event triggers, segmentation logic, journey design, and in?surface insights and recommendations to Hub and brand teams. quality copy for notifications, in?Profile 5+ years of experience in growth, product, lifecycle, or digital marketing, with hands?Hands?on experience designing and executing growth programs, including experimentation and A/B testing, informed by a strong understanding of customer behaviour and growth loops. Demonstrated use of AI?augmented workflows in daily work (for example: analysis, segmentation, content iteration, research, experimentation, or prototyping). Excellent copywriting, positioning, and storytelling skills for SaaS products. Clear, structured communicator who collaborates effectively with Product, Engineering, Data, and commercial stakeholders. Right to Work At any stage, please be prepared to provide proof of eligibility to work in the country you're applying for. Unfortunately, we can't support relocation packages or visa sponsorship. "The most trusted digital enabler team.
Blue is a leading digital enabler for companies and entrepreneurs. Its goal is to shape technology and to empower businesses with innovative digital services. #

📌 Startup - Marketing (España)
🏢 Team.Blue
📍 España