Optimize portfolio lifecycle management, including product development activities.
We are the people who give possibilities purposeBD is one of the largest general medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
The position is responsible for leading the European Breast Surgery marketing strategy and business performance, driving growth across both the Aesthetic and Reconstruction portfolios, with a particular focus on the GalaFLEX franchise. The role owns the development and execution of marketing plans, commercialization strategies, product launches, market development initiatives, and omnichannel engagement programs to achieve revenue, profitability, and market share objectives.
ResponsibilitiesDevelop and lead all aspects of marketing plans in Europe to ensure the achievement of financial/budget expectations and go-to-market strategies, including market sensing, market development and marketing mix.
Develop deep insights through research and analytics to inform marketing and product development decision-making, plans, activities and the organization.
Lead the Breast Surgery business strategy and marketing execution across Europe.
Ensure alignment across countries, business leaders, and commercial teams while fostering market development opportunities with the Breast market (aesthetic and reconstruction). Develop and execute European Breast brand, communication, and promotional strategies.
Partner with Sales, Upstream Marketing, Business Development, Professional Education,
and Omnichannel teams to accelerate growth.
Develop a digital marketing plan together with the Omnichannel team to optimize BD digital presence in the Breast Surgery space.
Direct, in collaboration with the Professional Education team, European professional education initiatives, including congresses, workshops, and training programs.
Represent Europe on the Global Breast Platform Team and contribute to innovation initiatives.
Lead CRM data governance and support data-driven decision-making.
Own revenue, budget, and gross profit performance for the portfolio.
Qualifications / ExperienceMinimum of 5-7 years of business/marketing experience in the med tech industry, ideally within Aesthetic or Breast surgery marketMinimum of 3 years in product and/or marketing management.
Bachelor's degree, MBA, medical or scientific graduate degree preferredExperience in delivering product launches & conversion strategies is preferredDemonstrated success in translating business needs into product and product portfolio strategiesStrong & effective communication and analytical skills, with strong technical marketing acumenExperience of working in a large matrix organizationDemonstrated ability to work well with teamsAbility to influence without authority, using relationships and networks within the BD matrix to influence strategies within the region and at a global levelCustomer centric & highly analytical and able to clearly identify customer needs and requirementsFluent in English. Additional languages are considered as an advantageCRM Skills (Sales Force)The salary range for this role is:90k to 100kWhy Join Us? We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs.
📌 Business Development Marketing Manager (España)
🏢 Abbott
📍 España