Associate Director, Marketing (España)

Associate Director, Marketing (España)

21 oct
|
Irish Examiner
|
España

21 oct

Irish Examiner

España

Overview Are you interested in joining a dynamic and international team of professionals to transform education? IE University's Center for Health & Well-being is looking for an AssociateDirector, Marketing &Communications; to join its team The Center for Health & Well-beingadvancesaholistic,evidence-basedapproachtohelpingindividualsandcommunitiesthrive. Throughacademicprograms,partnerships,research, andcommunityengagement,theCenterpromoteswell-being,resilience,purpose, andsustainableperformanceacrosstheIEecosystemandbeyond. The Centerplaysanimportantrole insupportingstudentdevelopment,fosteringa cultureofwell-being, andcontributingto IEUniversity'sbroadermissionofdevelopingresponsible, human-centeredleaderscapableofcreatingpositiveimpact. PositionOverview ReportingtotheAcademicDirector,theAssociateDirectorofMarketing &CommunicationswillleadtheCenter;'smarketing,communications, andpositioningstrategytostrengthenvisibility,engagement, andimpact. Thisrole combinesstrategicmarketing,branddevelopment,stakeholderengagement,communications,peopleleadership, and performancemeasurementtosupporttheCenter'sgrowthandinfluencewithinIE andglobally. TheAssociateDirectorwillworkcloselywiththeStudentEducation&Experiencevertical;, IE Marketing andCommunications, aswellasotherkeystakeholdersacrosstheuniversity toensurealignmentofmessaging,campaigns,engagementstrategies, andinstitutionalpriorities. The rolerequiresaholisticperspectiveonthestudentandcommunityexperience,positioningtheCenter'sinitiativeswithinthebroaderIEecosystemtomaximizeimpact,strengthencollaboration, andcreatea cohesiveexperienceacrossstudents, faculty, staff, alumni, andpartners. Whilesupportedbyinternsandotherresources,thispositionisexpectedtofocusprimarilyonstrategicplanning,ecosystemengagement,alignmentwithinstitutionalstrategy,stakeholdermanagement,



andimpactgeneration. Why IE University? Every story begins with a purpose, and ours has always been about people. Founded in 1973, IE University has continuously raised the bar to drive positive change through education. We believe education is more than a path to professional success; it is a catalyst for personal transformation and meaningful impact. At IE University, we place people and their potential at the center of everything we do, empowering individuals to become extraordinary. We encourage bold thinking and foster a culture where innovation, curiosity, and courage lead to real-world impact. Together, we create an environment where talent thrives, and ideas shape the future. Our mission We support students in developing impact skills to live and lead with positive impact. This ignites a ripple effect: We transform people, who then transform others, systems, society, and, ultimately, our world. Our Purpose To foster positive change. Values Cultivate the humanistic approach. Empower your entrepreneurial spirit Cherish the diversity of people, mind, and experience Drive innovation with a proactive mindset We are looking for a person to join a full-time position in Madrid
- IE Tower. Responsibilities Your role as a XXXX will involve: StrategicMarketing &Positioning; Developandexecuteanintegratedmarketing andcommunicationsstrategyalignedwiththegreaterinstitutionalstrategyandtheCenter'smission,strategicobjectives,



andinstitutionalpriorities. StrengthentheCenter'sbrand,visibility, andthoughtleadershipacrossinternalandexternalaudiences,specificallyelevatingIE'srelevancein humancapacityeducationandexperience EnsuretheCenter'smarketing andcommunicationseffortssupportbroaderstudentengagement,community-building, andinstitutionalobjectives. Identifyopportunitiestoexpandreach,engagement,partnerships, andstrategicinfluence. Translateacademic,research, andwell-beingcontentintocompelling,accessible, andimpactfulcommunications. IdentifyopportunitiestointegratetheCenter'sinitiativesintowiderinstitutionalcampaigns,experiences, andstrategicinitiatives. Marketing,Communications&Engagement; Lead marketingcampaignsandcommunicationinitiativesthatincreaseawareness,participation, andimpact. Overseecontentdevelopmentacrosswebsites, digitalchannels,newsletters, social media,reports,presentations,events, andpromotionalmaterials. CollaboratecloselywithIE Marketing &Communicationsteamstomaximizevisibility;,consistency, andinstitutionalalignment. CoordinatewithStudentEducation&Experienceandotherkeydepartmentstoensureacoherentandintegratedapproachtostudent-facingcommunicationsandengagement.; Developcommunicationplansthatcontributetoaseamlessexperienceacrossthestudent,faculty, staff,alumni, andpartnerjourney. Supportthepromotionofacademicprograms,events,researchinitiatives,partnerships, andcommunityactivities. Stakeholder&CommunityDevelopment; BuildandmaintainstrongrelationshipsacrossIE andwithexternalstakeholderstostrengthencollaboration,participation, andengagement. FostergreaterintegrationoftheCenteracrossschools,departments, centers,student-facingunits,alumnirelations, andcorporatepartners. Serve as aconnectoracrosstheIEecosystem,identif

📌 Associate Director, Marketing (España)
🏢 Irish Examiner
📍 España

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