Responsibilities
* Lead global demand capture and ABM strategies to accelerate adoption of HP's Commercial PC portfolio, including AI PCs and Future of Work solutions.
* Represent ABM as a core motion within cross‐functional workstreams, ensuring alignment across Sales, Category, Product, and Partner teams.
* Define and evolve the SMB marketing strategy, identifying key growth opportunities, segmentation approaches, and scalable demand models to drive pipeline and revenue contribution.
* Develop and execute integrated marketing programs aligned to business priorities, customer needs, and regional growth objectives.
* Drive general content strategy and customer journeys across Enterprise, SMB, and Mid‐Market audiences, with particular emphasis on IT Decision Makers and business leaders.
* Partner with Microsoft, Intel, AMD and other strategic ecosystem partners to develop co‐marketing initiatives that expand reach, engagement, and pipeline contribution.
* Collaborate with regional marketing teams to enable local activation through scalable campaign toolkits, messaging frameworks, and best practices.
* Conduct market and competitive analysis to identify customer trends, buying behaviors, and opportunities for differentiation.
* Support the evolution of HP's Future of Work positioning, including AI productivity, security, workforce experience,



and digital transformation narratives.
* Leverage data, insights, and performance metrics to optimize campaign effectiveness and improve marketing contribution to business results. Requirements
* 8+ years of experience in B2B marketing, demand generation, account‐based marketing, or related disciplines.
* Strong experience in integral marketing strategy, content marketing, and customer engagement across Enterprise and SMB segments.
* Proven ability to lead cross‐functional initiatives and influence senior stakeholders.
* Experience partnering closely with Sales on pipeline‐focused marketing and account strategies.
* Strong analytical capabilities and experience measuring marketing impact.
* Excellent communication, stakeholder management, and project leadership skills.
* Experience in technology marketing, digital transformation, AI, or enterprise solutions is highly desirable.
* Passion for innovation, customer‐centricity, and the Future of Work. Core Competencies Demonstrates expertise in B2B marketing, demand generation, and account‐based marketing, with a strong focus on global marketing strategy and content marketing. Proven ability to lead cross‐functional initiatives and leverage data‐driven insights to optimize campaign effectiveness and drive business results.

📌 Global Marketing Manager (España)
🏢 HP France
📍 España